A new Pew survey of over 5,000 U.S. adults reveals that Americans are cautiously circling the AI buffet—happy to try the data salad, but skipping the emotional entrees. Nearly three-quarters are open to AI helping with daily tasks, but two-thirds want more say in how it shows up in their lives. And when it comes to forming relationships or talking about God? Most say AI has no place at the table. Only about a third think AI should play a major role in any field, though there’s slightly more appetite for roles like weather forecasting, crime detection, and developing new medicines.
That said, people aren’t exactly thrilled with what AI might do to us. Over half think it’ll dull creativity and weaken our ability to form meaningful connections. Young adults are particularly skeptical, with nearly six in ten under 30 saying AI will hurt our capacity to build real relationships. And while a few folks see AI helping with problem-solving, the broader mood leans worry over wonder: 50% are more concerned than excited about AI’s growing footprint in daily life.
Americans also want clear labels—76% say it’s crucial to know whether content came from a person or a machine. But here’s the twist: over half don’t trust themselves to tell the difference. That gap between desire for transparency and confidence in detection is a key insight for brands working with AI-generated creative. In an era where digital trust is currency, how and when brands reveal AI involvement could influence everything from campaign reception to long-term brand equity.
Read more at Pew Research Center.