Tag: survey
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Etsy’s 36% Sales Boost: Insights from Google’s Holiday Guide
Etsy’s gross merchandise sales rose 36% across the 2025 holiday season, partly credited to Google’s AI Max, and it is the headline case study in the guide Google sent retailers on August 21. Independent measurement of AI Max points the other way, and Google’s own footnotes do not always match the claims.
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Goldman Puts Advertising in the Group Where AI’s Jobs Drag Already Shows
Call center employment sits 39% below trend in the U.S., down 33% in Canada, 27% below trend in Germany. Goldman Sachs puts advertising services in the same group of four industries that have fallen sharply below historical trend across developed markets. Entry-level workers are hit at least 2x harder than other categories.
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Marketers Think AI Is Raising Their Emissions. Most Haven’t Measured It.
A survey of 200 senior marketing leaders finds 88% believe AI is increasing their carbon footprint. Only 36% have comprehensively measured it. The gap sits inside an otherwise improving sustainability picture, which is what makes it a governance problem rather than a budget one.
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Americans Are Adopting AI Fast. Understanding It Is Another Matter.
Stagwell’s National Research Group is out with a study finding that while Americans are adopting AI quickly, most still use it for basic tasks – and many aren’t sure what it is. 58% of those polled believe AI is “looking up the answer in a huge database.” Just 13% correctly said AI is guessing which…
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Gen Z Keeps Using GenAI — And Gets Madder About It Anyway
Gallup’s latest “Voices of Gen Z” survey, conducted Feb. 24–March 4, 2026, with 1,572 U.S. 14- to 29-year-olds, sketches an audience marketers love to label “AI native,” then immediately complicates the label. Usage is steady: 51% of U.S. Gen Z say they use generative AI daily (22%) or weekly (29%). But the emotional weather has…
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Canva’s AI Report Says Marketers Are Using It Daily. Consumers Would Like a Label.
Canva’s State of Marketing and AI Report 2026 puts a number on the industry’s current mood: 97% of marketing leaders say they use AI in daily creative work, and 99% plan to increase AI investment this year. The audience, meanwhile, is not exactly clapping. According to the same report, 78% of consumers would rather see…
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Ipsos Tested AI Ads Against Human Ones. Viewers Mostly Shrugged.
Ipsos set up a tidy little test for generative video: take 20 :30 ads from major brands, show them to 3,000 U.S. consumers in a distracted, “real feed” viewing environment via Ipsos Creative|Spark, and see whether AI-made work can hang with the human stuff. Half the ads were human-created originals; the other half were generated…
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Marketers Keep Buying AI. The Skills Part Is Still Loading.
Digiday+ Research’s latest report, based on a survey of 142 brand and agency professionals plus interviews, shows AI investment moving from “nice-to-have” to “budget line item someone now has to explain.” Marketers reporting company investment in AI rose from 44% in 2022 to 57% in 2023, 71% in 2024, and 86% in 2025. The org…
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America’s AI Mood: Heavy Use, Light Trust
A new Quinnipiac University poll says Americans are bringing AI into the daily routine—research, writing, school/work projects, and data analysis—but they’re keeping one hand on the eject button. Among nearly 1,400 respondents, 76% say they trust AI “rarely” or “only sometimes,” while just 21% trust it “most” or “almost all of the time.” Adoption is…
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Brands Trust AI More Than Gen Z Does—And It’s Showing
AI is now a staple in the ad toolkit, but don’t assume younger consumers are thrilled about it. According to new data from IAB and Sonata Insights, 82% of ad execs believe Gen Z and Millennials feel upbeat about AI-generated ads. In reality? Only 45% do—down from 2024—and negative sentiment among Gen Z has nearly…
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AI Gets a Side-Eye: Most Americans Want Tools, Not Takeover
A new Pew survey of over 5,000 U.S. adults reveals that Americans are cautiously circling the AI buffet—happy to try the data salad, but skipping the emotional entrees. Nearly three-quarters are open to AI helping with daily tasks, but two-thirds want more say in how it shows up in their lives. And when it comes…
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GenAI risks raise hackles on the brand side
A recent World Federation of Advertisers (WFA) survey highlights that 80% of global brands are concerned about how their agencies use generative AI, primarily due to legal (66%), ethical (51%), and reputational risks (49%). While 63% of brands have integrated generative AI into their marketing, nearly half admit they lack the expertise to maximize its…
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ADWEEK reader survey on GenAI reveals excitement and fear
On the positive side, most readers believe GAI will enhance human creativity rather than diminish it. On the negative, jobs are at significant risk. Nearly 3/4 also believe the government should increase regulation. More detail at ADWEEK.
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Are consumers and marketers aligned on emerging tech like AI and NFT?
A new study from Morning Consult and Advertiser Perceptions (commission by iHeartMedia) suggests that there may be some disconnects. There may well be some differences of opinion here but one wonders if part of it is simply jargon. Does a consumer want personalized, relevant communications and value exchange from brands they trust? Probably. Do they…
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Are consumers ready for the metaverse?
A recent survey from S&P Global Market Intelligence suggests yes, kinda. The results, while admittedly skewed a bit towards younger audiences and likely metaverse early adopters, align with our point of view: the fully immersive metaverse vision that has been touted by science fiction and Silicon Valley alike may remain YEARS away, but the building…
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KPMG: US executives unprepared for immediate adoption of generative AI
According to a recent survey conducted by KPMG US, nearly two-thirds (65%) of the 225 US executives surveyed in March 2023 believe that generative AI will have a high or extremely high impact on their organization in the next three to five years, surpassing other emerging technologies. However, despite these findings, nearly the same number…
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Dentsu Survey Finds 27% Of Consumers Have Used Generative AI Tools
Dentsu ran a survey recently to understand consumer impressions of generative AI. Topline results: Most consumers (87%) say they have heard of AI. But that figure drops to 61% who claim to “somewhat understand” what generative AI is and how it works. 42% say they’re interested in the technology while only 27% say they have used…
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A recent survey digs into voice search behavior, with some interesting results.
Voice and conversational interfaces are an undeniably important trend for enterprises to keep a sharp eye on. There’s been tremendous growth in the category, obviously, but it’s been difficult to really get a grasp on who’s using it, why they’re using it, how they’re using it, and what remains missing. Data based on surveys should…