An Alexa skill, built by 360i for the second season of HBO’s Westworld – captured top honors in the Radio and Audio category at Cannes Lions. It was a significant undertaking …
The experience involved 11,000 lines of script, more than 60 storylines and 36 actors, including fan favorites like Jeffrey Wright’s Bernard/Arnold and Angela Sarafyan’s Clementine. Participants spent an average of 14 minutes in “The Maze” and the game garnered more than 500 million earned media impressions.
… and shows a lot of potential for interactive audio storytelling.
Full story at AdAge.