Tag: audio
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AI Drama with a Side of Stroganoff
Noodles & Company gave fans more than just comfort food —they served up an AI-powered ad that doubles as a soap opera for the tastebuds. After the company put the popular Steak Stroganoff dish on hiatus, consumers voiced their displeasure and the brand tapped generative AI to dramatize actual complaints via short, theatrical scenes. Picture…
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Walmart Tests AI Audio Reviews for Beauty Shoppers
Walmart is adding digital chatter to its beauty aisles, testing AI-generated audio summaries on over 1,000 premium beauty products in its mobile app. Much like Amazon’s similar feature rolled out earlier this year, these short soundbites give shoppers a voice-assisted rundown of key product details and customer reviews. Especially useful on the go, the feature…
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JBL adds to Roblox activation
The premium audio brand launched JBL Land in Roblox back in February, and has now released a three-part film shot using the platform… GoSpooky launched The JBL Land Movie, what the agency calls the first major brand film on the popular Roblox gaming platform (70 million daily users, 42% under the age of 13, per…
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Girls Who Code launches “GirlJams”
From Adage… Mojo Supermarket continues its innovative work with Girls Who Code by rolling out GirlJams, described as “an AI songwriting experience” that helps girls play around with artificial intelligence, a field that’s largely male dominated. Created with digital studio Buttermax, GirlJams invites girls to create a song using multiple AI technologies, while also learning…
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Mastercard CMO touts Web3 success
Web3 technologies – perhaps most especially NFTs – have gone through the hype cycle wringer over the last 12-18 months. Every new tech presents unique challenges and opportunities – the more disruptive the tech, the wider those peaks and valleys appear. Given that backdrop, it is always interesting to study how major brands leverage emerging…
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Audio outperforms video for attention and brand recall
In the face of increased privacy protections on platforms like iOS, cookie deprecation, and more restrictive privacy regulations, many agencies and brands are turning toward alternative measurement KPIs such as attention. Dentsu, who have been an early champion of attention, recently partnered with Lumen Research and a handful of premium publishers / adtech providers (Amazon…
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An Alexa skill won the Radio and Audio Grand Prix at Cannes
An Alexa skill, built by 360i for the second season of HBO’s Westworld – captured top honors in the Radio and Audio category at Cannes Lions. It was a significant undertaking … The experience involved 11,000 lines of script, more than 60 storylines and 36 actors, including fan favorites like Jeffrey Wright’s Bernard/Arnold and Angela…