Tag: interactive
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Uber Eats Turns Its Super Bowl Ad Into a DIY Conspiracy Buffet
Uber Eats is cooking up more than just celebrity cameos in its latest Super Bowl campaign. In the brand’s second installment of its “Football Is for Food” saga, Matthew McConaughey reprises his role as a food-truthing theorist, this time roping in Bradley Cooper and Parker Posey for some sideline banter about how football only exists…
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Bill Murray Wants Your Help—Yahoo’s Super Bowl Email Stunt
Yahoo is making a quirky comeback with a regional Super Bowl ad featuring Bill Murray—without even showing its own logo. The 15-second spot, airing in 18 major U.S. markets, plays out like an interactive puzzle, where Murray appears distressed after seeing a dog staring back at him in the mirror. His plea? “Email me!” Viewers…
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Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises
The Los Angeles Rams and Stagwell have teamed up with Princess Cruises and Uber Eats to bring augmented reality (AR) directly to fans during games at SoFi Stadium. Using Stagwell’s ARound platform, fans can engage with two immersive in-stadium AR experiences. Princess Cruises’ activation, “Touchdown Treasure,” transforms the stadium into exotic cruise destinations, like Mexico…
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How Howard Gossage invented interactive advertising in the 1950s
Everyone has heroes, in both our personal and professional lives. People we quote, follow, draw inspiration from, wish we could meet (even if they’ve long since passed), or count as mentors. I discovered Howard Luck Gossage very early in my career, and he quickly became one of my advertising heroes. Years later – in fact…
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Welcome to the Immersive Age: the Third Era of Marketing
Rapidly changing technology often wreaks havoc on business in two primary ways: 1) it changes consumer expectations, often in unexpected ways, forcing companies to adapt to those new expectations quickly; and 2) it gifts companies with a wide array of potential new capabilities. These are two sides of the same coin, of course – and…
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An Alexa skill won the Radio and Audio Grand Prix at Cannes
An Alexa skill, built by 360i for the second season of HBO’s Westworld – captured top honors in the Radio and Audio category at Cannes Lions. It was a significant undertaking … The experience involved 11,000 lines of script, more than 60 storylines and 36 actors, including fan favorites like Jeffrey Wright’s Bernard/Arnold and Angela…