Tag: XR
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Case Study: AR Tightens Coca-Cola’s Bottling Operations
Most of the XR hype still likes to hang out in consumer land, but this case study is a reminder that enterprise use is where the receipts are showing up first. AR and VR aren’t being used to entertain here—they’re being used to make front-line work easier: AR for line-of-sight guidance during tasks like assembly,…
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Louvre and Snapchat: six masterpieces come alive in augmented reality
The Louvre has teamed up with Snap’s Paris AR Studio on a free smartphone-based AR experience called The Incredible Unknowns of the Louvre. Visitors scan a QR code on the label of six selected works, which launches Snapchat and overlays reconstructions, animations, and explainers that surface details time (and museum lighting) tends to hide—like original…
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Perrier-Jouët’s Immersive Campaign: A Holiday Sensation
Perrier-Jouët uncorked an interesting new experiential campaign, partnering with Publicis and immersive tech specialists to turn its bubbly brand into a multisensory spectacle. Two prime flagship locations—one in New York, the other in Los Angeles—were transformed over the holiday season using projection mapping, interactive decals, animated visuals, and an AR mirror that invited passersby to…
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AR Meets Après-Ski: Snapchat’s Winter Village Goes Luxe
Just in time for the holidays, Snapchat has unwrapped its “Winter Village,” an augmented reality experience that brings luxury shopping into the app for users across several regions including the U.S., U.K., and France. Running through December, the activation puts three upscale brands—Chopard, Lancôme, and BOSS—front and center in immersive, branded AR spaces. Accessible via…
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Galaxy Brain: Samsung and Google’s $1,800 XR Headset Lands with Eye-Tracking, Iris Login, and AI Chops
Samsung and Google have officially entered the XR arena—and they didn’t skimp on specs. Priced at $1,800, the new Galaxy XR is the first headset powered by Android XR and Google’s Gemini AI. Visually, it packs more pixels than the Apple Vision Pro and offers better color range too, though its refresh rate tops out…
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How Gen AI is Transforming Snapchat Ads: Key Findings
Snapchat’s exploration of Gen AI has proven beneficial, enhancing ad performance with engaging AR Lenses. A study involving over 14,800 consumers revealed that AI-powered video ads significantly improved user engagement compared to traditional formats, leading to higher buying intent and brand visibility. Moreover, Snapchat is democratizing Lens creation through generative tools for broader access. However,…
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Unlocking ROI with AR for B2B Success
B2B buyers prioritize value and efficiency, and recent data indicates that mobile AR has significantly grown, reaching $12.7 billion in the U.S. This technology enhances decision-making and buyer engagement, particularly in sectors like manufacturing and healthcare. Successful implementations by companies such as Airbus and Boeing demonstrate significant quality improvements through AR tools. However, the effectiveness…
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Diageo leans in to AR innovation with new mixology platform
From a recent LinkedIn post:
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Google unveils new augmented reality features in Google Maps
Google has introduced new augmented reality (AR) features in Google Maps, enhancing how users can explore Parisian landmarks. By selecting the “AR Experience” icon in the app, users can view historical recreations of the Eiffel Tower, Notre-Dame Cathedral, and other iconic sites from different time periods. These immersive experiences are available globally via Street View,…
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Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign
The CPG brand used Augmented Reality to help sales reps show retail partners what in-store activations could look like… Reese’s brought its physical marketing precision to new heights for its Reese’s Carmel Big Cup activation. The company developed advanced technology in-house that visually places digital mock-ups of displays in stores. Powered by augmented reality and…
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TRG’s Sean Donovan on a new AI / XR program for Choctaw Landing
Sean Donovan, Chief Innovation Officer at TRG, recently shared this interesting new work for the Choctaw Nation of Oklahoma.
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Should Shopping Malls Include Gamification and Experiential Retail?
RetailWire explores the potential benefits and challenges of integrating gamification and experiential retail into US shopping malls. The conversation highlights how gamification, such as ION Orchard’s augmented reality game within its loyalty app, can transform shopping into an interactive experience, enhancing customer engagement and retention. This approach is seen as a way to keep the…
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Brands on Vision Pro
Here’s a great list of brands experimenting with early Vision Pro experiences…
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Disney+ is bringing a Marvel experience to Apple Vision Pro
Disney+ is set to introduce an exclusive, interactive, and immersive Marvel story on Apple’s Vision Pro. This hour-long experience ties into the “What If…?” animated series and allows users to engage deeply with the Marvel Cinematic Universe, including learning mystic arts and using the Infinity Stones. This innovative use of mixed reality invites fans to…
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Coca-Cola teams with Marvel for “Heroes” on-pack promotion featuring AR
Coke has been unafraid to experiment with a variety of emerging technologies including AI (as part of its “Create Real Magic” campaign and again for the holidays), custom AI-designed QR codes and Augmented Reality. The beverage giant returns again to the AR space, this time in partnership with Marvel – enabling users to scan codes…
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Diageo planning Apple Vision Pro experience for Don Julio tequila
From Trend Hunter… Diageo announced its first experience with Apple’s mixed-reality headset and the Don Julio Apple Vision Pro app is the first brand from its product portfolio to explore the possibilities for immersion, storytelling and connection on the platform. Diageo is exploring spatial computing to bring the best features of physical experiences straight to…