Tag: streaming
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Butler/Till Pointed Its Buying Agent at iHeart’s, Skipping the SSP
Two AI agents — one built by the agency, one by the publisher — met over an MCP server and placed just under $10,000 of podcast and streaming audio inventory. No SSP in the middle. Butler/Till says CPMs came in 42% below the client’s own benchmark for direct buying.
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AI Is the New “What Should I Watch?” Button
Nielsen/Gracenote surveyed 4,003 U.S. AI chatbot users (ages 13–79) and found chatbots are now edging out streaming-service recommendation rails as the go-to source for what to watch. Usage is accelerating across the board: 66% say they’ve increased chatbot use in the last 12–18 months, jumping to 80% for Gen Alpha—and more than half of Gen…
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3,000 Drones Light Up Hollywood for Monarch: Legacy of Monsters
Apple TV celebrated the season-two return of “Monarch: Legacy of Monsters” by staging a 12-minute drone spectacle above Hollywood Forever Cemetery that basically said, “Why buy a billboard when you can rent the sky?” The show put Godzilla, Kong, and a new creature, Titan X, into the Los Angeles night—part premiere party, part public art…
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Pepsi Launches Prebiotic Soda, Shoppable From Your Couch
Just in time for holiday gustatory adventures, PepsiCo is cracking open the can on its new prebiotic cola. Following its acquisition of Poppi earlier this year, Pepsi is bringing functional fizz to the masses with a limited release of Pepsi Prebiotic Cola in Original and Cherry Vanilla. Each can clocks in at five grams of…
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Netflix and Chilled: AB InBev Pours Into Streamer’s Pop Culture Pipeline
AB InBev is trading ad interruptions for screen time, serving up its beer brands—like Bud Light and Stella Artois—directly within Netflix programming through a new, multi-year global partnership. From British crime capers like The Gentlemen to cooking competitions in South Korea, the brewer will integrate brands into storylines and settings where a cold one might…