Tag: product placement
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AI Hackathon Reinvents Digital Product Placement
A new generative AI experiment called Halftime cooked up a peculiar cameo for Coca-Cola inside an old episode of “Suits”—without ever rolling film. Created in just 24 hours at an xAI hackathon by three college students, Halftime inserts digital product placements into TV scenes by building entirely new AI-generated moments. Instead of a traditional cutaway…
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Netflix and Chilled: AB InBev Pours Into Streamer’s Pop Culture Pipeline
AB InBev is trading ad interruptions for screen time, serving up its beer brands—like Bud Light and Stella Artois—directly within Netflix programming through a new, multi-year global partnership. From British crime capers like The Gentlemen to cooking competitions in South Korea, the brewer will integrate brands into storylines and settings where a cold one might…
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The Trade Desk Gets Into the Virtual Set With AI-Driven Product Placement
The Trade Desk is stitching branded goods into content—literally. Through a new partnership with startup Rembrand, advertisers can now buy programmatic product placements inside existing video content across the open internet. Rembrand’s generative AI scans scenes frame by frame, then inserts branded objects like signage or packaging post-production, no filming required. The integration plugs directly…
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Toyota promotes Grand Highlander with AI-powered ads
Toyota’s latest campaign for its Grand Highlander features virtual product placement, virtual signage and video within video, all powered by AI. The goal was to make the integration feel natural and contextually relevant, not forced or seem out of place. The campaign targeted adults planning to buy or lease a car in the next six…
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Virtual product placement firm Mirriad unveils tech integration with Amagi
In-content advertising company Mirriad has announced a technical integration with Amagi, a leader in the facilitation of OTT and FAST channels worldwide. As a result, Mirriad’s capabilities will now be made available to content owners across Amagi’s ecosystem, making it easier for them to monetise the in-content format. Currently, Amagi works with around 700 content…
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Nike’s brilliant tie up with Fornite
Nike does an incredible job of keeping a finger on the pulse of pop culture. This is just the latest example of brilliant brand integration. Nike Inc.’s newest sneaker release is entirely digital. Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil featuring new skins wearing Jordan…