Tag: NFL
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Carl’s Jr. Revives Iconic Ads with AI Twist and Nostalgic Appeal
Carl’s Jr. is leaning back into the “bikinis and burgers” era after previously trying to retire it. The reboot started back in 2025, with a Super Bowl-adjacent social push featuring influencer Alix Earle – which drove social engagement. The brand saw a 91% jump in Instagram followers per Metricool and 2.5 million TikTok views in…
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Uber Eats Turns Its Super Bowl Ad Into a DIY Conspiracy Buffet
Uber Eats is cooking up more than just celebrity cameos in its latest Super Bowl campaign. In the brand’s second installment of its “Football Is for Food” saga, Matthew McConaughey reprises his role as a food-truthing theorist, this time roping in Bradley Cooper and Parker Posey for some sideline banter about how football only exists…
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AI in Shoulder Pads: NBCUniversal Tests AI Ad Agents During NFL Playoff
NBCUniversal just turned what’s arguably the most old-school corner of ad buying—live linear NFL TV—into a sandbox for AI experimentation. Partnering with RPA, Newton Research, and FreeWheel, NBCU successfully tested AI agents on both the buy and sell side to handle key parts of the sales process for a playoff game. This wasn’t about full…
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Bought the Spot, Built the Ad: Artlist’s 5-Day Super Bowl Flex
Artlist, an AI design platform, ran a regional Super Bowl spot that was generated entirely with its own tools—and the plot of the ad is basically “yes, we really did this with AI.” The 30-second narration positions the Super Bowl as advertising’s biggest creative stage, then pivots to the pitch: with Artlist’s generative video product,…
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Fembots, Football & Funny: What Viewers Want From Super Bowl Ads
Turns out Super Bowl viewers mostly want to laugh—with or without the help of an algorithm. A recent Harris Poll for Ad Age found that 71% of consumers are craving funny ads during this year’s Big Game, and humor is also what sticks, with 46% saying they’re most likely to remember a funny spot. Agencies…
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Mari-Knows It All: Topps Fakes the Best ’80s Ad Career That Never Was
Topps is revisiting a sports “what-if” with the help of AI and a heavy dose of nostalgia. In its latest Bowman Draft campaign, the trading card brand reimagines a young Dan Marino—who was actually drafted by the Kansas City Royals in 1979—in a parallel ad-world where he’s more than a football great. In an alternate…
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Rob Riggle’s AI Clone Hosts the Strangest Super Bowl Party Yet—With Guac
Just in time for Super Bowl LX, Avocados From Mexico is launching a digital experience that fuses comedy, sports prediction, and your snack table. Enter the “Guac Guru,” an AI avatar of Rob Riggle decked out like a mystical football sage, dishing out both playoff predictions and guacamole recipes. Powered by SportsDataIO and built by…
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Svedka’s Super Bowl Strategy: Vodka, Robots, and a Dash of AI
For the first time in decades, vodka will return to Super Bowl ad breaks, as Svedka nabs a coveted 30-second slot just after halftime in February’s Big Game. This isn’t just Sazerac flexing its distribution muscle—CMO Sara Saunders says the vodka brand, which had been sliding, is back on the upswing since their 2024 acquisition.…
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Pepsi Launches Prebiotic Soda, Shoppable From Your Couch
Just in time for holiday gustatory adventures, PepsiCo is cracking open the can on its new prebiotic cola. Following its acquisition of Poppi earlier this year, Pepsi is bringing functional fizz to the masses with a limited release of Pepsi Prebiotic Cola in Original and Cherry Vanilla. Each can clocks in at five grams of…
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AI Transforms Cowboys Mascot in Blockchain Ad
Blockchain.com is mixing digital currency with digital creativity in its latest ad campaign, currently playing on the ultra-high-definition stadium screen at AT&T Stadium, home of the Dallas Cowboys. The crypto finance firm tapped into generative AI to produce a unique one-minute spot that stars Rowdy, the team’s mascot, reimagined through an AI lens to pitch…
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NFL’s AI-Generated Season Opener: A Surreal Spectacle
The NFL launched its 2025-26 season with a groundbreaking, surreal ad titled “You Better Believe,” created in collaboration with agency 72andSunny. This psychedelic, AI-generated music video showcases a virtual parade celebrating all 32 teams, featuring elements like talking babies and airborne livestock, all set to a remix of “C’Mon ‘N Ride The Train.” Utilizing AI…
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Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout
Mondelez International gave its Nabisco brand a digital touchdown during the 2024 football season with a CTV campaign that went beyond eyeballs—it drove straight to carts. Running from mid-August to mid-October, the campaign used QR codes embedded in connected TV ads to send viewers directly to Walmart.com, where the featured snacks were instantly added to…
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Metaverse Marketing: The Top 5 Brand Plays Right Now
The metaverse may not be dominating headlines like AI, but brands are still betting big on virtual worlds. The NFL scored a touchdown inside Roblox with an interactive Super Bowl event, letting players take on challenges as the Chiefs or Eagles, earning in-game currency for digital rewards. Meanwhile, Meta continues its push for a mixed-reality…
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Google’s Gemini AI Flubs a Super Bowl Ad—And Exposes AI Marketing Risks
Google’s ambitious plan to showcase its Gemini AI during the Super Bowl hit an embarrassing snag when a locally aired ad for Wisconsin Cheese Mart featured glaring factual errors. The commercial, part of Google’s 50-state campaign highlighting small businesses using AI, falsely claimed that Wisconsin has more cows than people and that Gouda cheese accounts…
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Prime Video’s AI Playbook: Helping Fans Grok the Inside Game
Amazon Prime Video’s “Prime Vision with Next Gen Stats” is changing how NFL fans experience football. Using artificial intelligence and machine learning, the broadcast identifies key moments before they happen, like predicting a blitz with a red circle on the screen—perfect for both diehard fans and newcomers trying to make sense of the chaos. This…
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How the NFL is Using Creators to Go Global
The NFL isn’t just relying on traditional broadcasts to expand its international Super Bowl audience—it’s bringing in digital creators to do the heavy lifting. With viewership growth outside the U.S. as a top priority, the league has tapped influencers from countries like Germany, Mexico, and the U.K. to create localized content tailored for international fans.…
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Touchdowns & Tech: Rams Fans Dive into AR Deals with Uber Eats and Princess Cruises
The Los Angeles Rams and Stagwell have teamed up with Princess Cruises and Uber Eats to bring augmented reality (AR) directly to fans during games at SoFi Stadium. Using Stagwell’s ARound platform, fans can engage with two immersive in-stadium AR experiences. Princess Cruises’ activation, “Touchdown Treasure,” transforms the stadium into exotic cruise destinations, like Mexico…
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The NFL’s AI Innovation Hub is a testing ground for new marketing strategies
The NFL’s AI innovation hub is helping the league experiment with marketing strategies using cutting-edge technology. By applying AI and generative tools, the NFL can now deliver personalized content tailored to global audiences. For instance, ads featuring Travis Kelce for Germany and Patrick Mahomes for the UK can be swapped in real time, enhancing engagement.…
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CeraVe’s pre-Super Bowl influencer campaign nets 6B impressions
The skincare brand skipped the usual big game online playbook and instead leveraged more than 450 influencers to raise the question at the heart of its Super Bowl spot: did Michael Cera create CeraVe? “It’s one thing for CeraVe to say it, but it’s way cooler when other people are the ones saying it,” said…
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Brands on the Sphere shine during Super Bowl LVIII
The amazing new venue and DOOH platform continues the momentum it kicked off when the building opened late last year. It should come as no surprise that the so called “exosphere” featured prominently during big game in Las Vegas. Great round up of some of the brand activations from AdAge… The Las Vegas Sphere has…
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Super Bowl advertisers lean into AR extensions
Several of this year’s big game advertisers partnered with Snapchat to deliver second-screen experiences based on the platform’s iconic AR lenses. When consumers see multiple Snapchat ad products as part of a Super Bowl campaign, awareness increases 2.2 times (compared to a single ad type) and intent increases 2.9 times, according to Kantar data. Brands…
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Snickers taps Blippar for Super Bowl AR experience
The Mars brand is also giving away “home-gating” prizes to lucky winners who share their rookie mistakes via AR… Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a follow-up to…
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Snapchat, the LA Rams, disguise and Meptik transform the Ram’s first home game into an AR experience for Princess Cruises
This stadium-scale AR experience features a virtual race though an oceanic obstacle course to be the first player to reach the cruise ship. Fans were also invited to text to win a cruise. What a fun combo of live events and AR. From Snap for Business on LI: Additional coverage and detail at AdWeek.
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The NFL gives creators access to its archives for content creation with pre-approved footage
The NFL is no stranger to embracing new technologies to enhance the viewing experience or to engage fans across new platforms and experiences. But some would argue that – among the major US sports leagues – the NFL has perhaps historically been the most draconian and restrictive when it comes to usage rights. The league…