Tag: home improvement
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Ace’s Red Vests Get an AI Backstop
Ace Hardware has added an AI voice/text layer, called “Hey ARMA,” to ARMA, the long-standing handheld used by store associates. Rolled out in February, the tool serves up product recommendations, project guidance, and aisle-level inventory while associates are on the floor with customers. According to Forbes, it has handled more than 55,000 associate queries across…
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Lowe’s AI Tool Doubles Conversions — and It’s Just Getting Started
Lowe’s is doubling down on e-commerce (and conversions) through its ChatGPT-powered assistant, “Mylow.” Already live online and in-app, Mylow has delivered double the conversion rate among users, surfacing not just on-brand product picks but also DIY tutorials and how-to guides. And they’re not stopping there. In 2026, shoppers may be snapping pics of their outdated…
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Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
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Hammering Home Influence: Lowe’s Courts Gen Z with MrBeast and 17K Creators
Lowe’s is swinging for a younger demographic with the launch of its Creator Network—an ambitious swipe at social-era brand building that’s already netted over 17,000 creators in its beta phase. At the center is MrBeast, who’s not only curated a storefront on Lowes.com but enlisted the brand as the exclusive builder for season two of…
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Lowe’s Just Gave Its Associates AI Superpowers
Lowe’s has quietly pulled off one of the biggest AI rollouts in U.S. retail—no flashy robots or jetpacks, just a powerful generative AI tool now live in 1,700 stores. But this isn’t your usual customer-facing assistant like Amazon’s Rufus. This one is for the humans behind the counter. By giving staff real-time access to everything…