Tag: games
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Ralph Lauren continues Fortnite collab with physical boot modeled after digital version
Ralph Lauren has been in Fornite since last year, having launched a collection of in-game outfits and items. Now they are producing a limited edition real-world boot inspired by the digital version. On August 3, Ralph Lauren is launching the Polo P-Wing Boot, a physical shoe modeled after a digital Ralph Lauren garment sold inside…
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Home Depot draws 7 million users to Roblox activation
BBDO and IF7 designed the experience on the popular gaming platform. From AdWeek – Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not…
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Classic game Space Invaders has been reinvented with geo-spatial AR tech
… and it looks amazing. Google’s partnership with Taito and Unit9 transforms the world into an augmented-reality playground. For the past 4 days, New Yorkers have been able to defend their neighborhoods against intraterrestrials in a new augmented reality game marking the 45th anniversary of the iconic Space Invaders game. Google partnered with Taito, the game’s…
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DoorDash uses Wordle of the day for discount code
Ok so it’s not necessarily emerging technology, but it is a clever integration with a popular puzzle game. Full story over at AdAge Creativity.
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Chick-fil-A launches mobile game, supports with TV ad
Chick-fil-A has launched a new mobile-optimized game, playable via a mobile browser, that features location-oriented questions. Players who get the correct answers can earn rewards and will be entered into a chance to win prizes such as free Chick-fil-A for a year or a trip for two to the 2024 College Football Playoff National Championship. It’s…
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ESPN Releases AR Mini Games to Enhance Its Digital Hockey Show
To enhance its digital show, The Drop, ESPN Edge and Verizon partnered with the National Hockey League to launch two augmented reality mini-games for hockey fans to play on their iOS and Android devices. Available on ESPN+, as well as ESPN’s YouTube, Twitter and Facebook pages, The Drop features hosts Arda Öcal and Greg Wyshynski,…
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Forever 21 x Barbie x Roblox
Forever 21 is no stranger to Roblox, having deployed multiple programs to the platform, including this one we covered last year. Now, they’ve teamed up with Mattel’s Barbie to launch a generative AI-powered digital/physical capsule. From the full story at Glossy: Barbie owner Mattel and Forever 21 have incorporated AI in their collaborative Roblox activation,…
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Your Crocs Can Now Take You Into the World of Minecraft
Crocs owners are known to wear their shoes one of two ways—seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
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NHL, Roblox launch metaverse experience with NHL Blast
The NHL is launching its first fan experience on the online gaming platform Roblox that will bring hockey-inspired games and customizable team jerseys to the metaverse. NHL Blast, announced by the league Thursday, “will allow hockey fans and the Roblox community to hang out and play in a new online space that features many elements…
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Heinz In-Game Experiential Stunt Maps Hiding Places for Gamers
Online first-person shooter games are unrelenting. There’s no pause button, so trying to sneak in a bite to eat while you’re playing can be lethal. But last year, Heinz and Gut São Paulo devised a clever solution to this dilemma with “Hidden Spots.” With research suggesting 80% of gamers eat and drink while they play,…
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Cleveland Cavaliers Lauch AR Experiences for Fan Engagement During NBA Playoffs
The Cleveland Cavaliers are bringing a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs. In Cavs ARcade, fans will be able to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user…
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Coachella is coming back to ‘Fortnite’ in a bigger way this year
The 2023 edition of Coachella gets underway this weekend and, along with having the option to catch livestreams of every stage on YouTube, you can take part in the fun remotely in another way thanks to Fortnite. The festival has once again teamed up with Epic Games to celebrate Coachella. Features this time around include…
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Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
Ralph Lauren has partnered with the video game Fortnite to introduce a digital clothing and accessories collection within the Fortnite Item Shop and a physical capsule collection. As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the…
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Hollister teams up with … Activision?
Some retail industry observers believe that – in order to survive – physical retail must reinvent itself. Stores can no longer be simply a place shoppers go to buy something. Brick and mortar must offer a more compelling reason to attract visits – and that may include experiential programs and events. Hollister and Activision are…
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Wendy’s rebels against frozen burgers in Fortnite
What is Fornite, exactly? Is it a game? Or is it something more? Is it a new kind of social network? The Social & Influencer Jury at Cannes Lions seems to think it’s the latter, awarding the Grand Prix to a Wendy’s in-game stunt. VMLY&R created a digital avatar in the hit multiplayer battle royale…
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Mobile games now account for 33% of installs, 10% of time and 74% of consumer spend
TechCrunch has a great summary of a recent AppAnnie report focusing on the mobile gaming ecosystem. There are several interesting takeaways for me: There’s been a lot of talk about “app fatigue” over the last couple of years, with some studies suggesting that the average mobile user isn’t downloading new apps anymore. Most of that…
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New Balance pivots from static video to branded game
New Balance executives speaking at IAB’s NextGen Marketing Conference in New York last week shared insights into a recent campaign centered on a branded mobile game. The effort drove an overall brand lift of nearly 19%, and it was even better in China – at roughly 29%. No report on whether or not it drove…
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Vodafone teams up with Hatch to bring 5G cloud gaming to UK customers
In my mind, as 5G begins to roll out, the telecom industry is still looking for the “killer” use case. Speed and low latency are great, but is that really it? Is streaming games over a 5G connection a compelling enough use case for customers to pay more? Time will tell. via mobile marketing
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Nike’s brilliant tie up with Fornite
Nike does an incredible job of keeping a finger on the pulse of pop culture. This is just the latest example of brilliant brand integration. Nike Inc.’s newest sneaker release is entirely digital. Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil featuring new skins wearing Jordan…