Tag: games
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Walmart pilots virtual commerce with Roblox
Walmart launched its Discovered experience in Roblox last year and provided some details on early success metrics earlier this year. Now, Walmart and Roblox have launched a pilot project that merges virtual and physical e-commerce on the Roblox platform. This initiative allows Roblox users to purchase real Walmart items via a virtual storefront within the…
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Roblox to enable programmatic ad sales via PubMatic
The popular gaming / metaverse platform looks to bring scale to its advertising offerings later this year… Roblox has announced a partnership with supply-side platform (SSP) PubMatic, which will enable programmatic media buying of the popular metaverse gaming platform’s video advertising inventory when it becomes available later this year. According to Stephanie Latham, Roblox’s vice…
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Warner Bros. promotes Godzilla vs. Kong via the first playable movie trailer on Roblox
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Nike returns to Fortnite for Airphoria Vol 2
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MLB’s Home Run Derby VR launches on the Meta Quest Store
From Engadget … If you’re part of the intersection of virtual reality enthusiasts and major league baseball fans, then there’s good news for you. MLB has launched Home Run Derby VR on the Meta Quest Store, making it available for Quest 2, Quest 3 and Quest Pro users. The game was previously on Meta’s App…
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Four brands and four different strategies for gaming activations
AdAge recently published a great round up of how four different brands chased audience engagement and brand building through various strategies and platforms across multiple different gaming environments. Target audiences varied widely and often dictated the chosen platform. The piece also highlights the “build new vs. integrate with existing” choice that brands must often make…
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Is digital game advertising reaching maturity?
Results of a recent survey released by the IAB suggests that ad execs believe the medium is now as easy to plan as other digital channels like CTV or online video. The study finds that digital game advertising has matured to the point that more than a third of its budgets are now derived from…
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JBL adds to Roblox activation
The premium audio brand launched JBL Land in Roblox back in February, and has now released a three-part film shot using the platform… GoSpooky launched The JBL Land Movie, what the agency calls the first major brand film on the popular Roblox gaming platform (70 million daily users, 42% under the age of 13, per…
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Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors
We’ve covered Qatar Airway’s “Qverse” experience previously, and now Qatar’s International Media Office is reporting some impressive results from its first Roblox activation, including 7.5 million visitors from 32 different countries. Survey results show that 78.5% of respondents reported acquiring new insights into Qatar, while 86.8% expressed a desire to translate their virtual exploration into…
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The brand opportunity in Roblox hair is heating up
Fashion and beauty brands have continued to experiment with Metaverse activations despite many other industries souring on the trend. Now, hairstyles from the likes of Adidas, Ulta, Amika and more are becoming hot commodities in Roblox. Hair resale on the platform is growing, with items being resold for 97% more than the original selling price.…
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D&G launches Fortnite experience
Dolce&Gabbana have unveiled an immersive experience in partnership with Epic Games’ Fortnite. The luxury brand dives into gaming and the metaverse with a custom-built island meant to evoke the essence of the brand. Crafted in partnership with Monogrid, an Italian studio specializing in digital and mixed reality, the Dolce&Gabbana island on Fortnite unveils evocative settings…
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Hilton partners with Hilton for metaverse activation with real world reward potential
This is a really interesting collaboration – Paris Hilton’s Roblox world, Slivingland, is integrating a new Hilton Hotels activation. Players can earn actual Hilton Honors reward points by engaging with the experience. And, the hotel chain re-created it’s “It Matters Where You Stay” commercial using Roblox avatars – marking the first-ever commercial to be fully…
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How do gaming ads perform on attention and recall?
From an AdAge summary of a Dentsu study … Ads on gaming platforms score better than other media on attention yet fall below other media on average for brand recall, according to a study conducted on behalf of Dentsu across three platforms. Drawing generalizations can be tricky, though, because the study looked at three types…
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Google/Samsung/Clash of Clans take over the Sphere
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Walmart shares some details on Roblox and Discord activations
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Adidas and Reebok launch digital wearables
Sports, apparel and fashion brands continue to experiment with Web3 tech via a combination of digital goods and NFTs. Adidas and Reebok follow Nike, Puma (here and here) and others in pursuing the space. Reebok and Adidas have both announced new projects for bringing goods into virtual spaces, expanding an already salient trend in the…
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Warner Bros promotes new Aquaman release via Roblox
WB taps Roblox to promote the latest release in the franchise, seeking to expand its fan base to GenZ and tap into Roblox’s massive engaged audience… To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner…
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Lego and Epic unveil kid-friendly metaverse
Lego has long been on the cutting edge of using new technologies to engage fans across multiple platforms, building tech into its products and marketing efforts alike. Now, they’ve launched a Lego-themed version of Fortnite in partnership with Epic Games. A full 18 months in the making, the branded Lego edition of Fortnite is being…
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Mtn Dew rewards Twitch streamers featuring its products
The high energy CPG brand seeks better align itself with game streamers by rewarding those that place Mtn Dew products on camera. Mtn Dew is out with a new marketing stunt that uses technology capable of locating its products within gamers’ live streams. The effort is a collaboration with Twitch and the latest from Mtn…
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Dodge launches virtual test drive game on Instagram
This IG virtual test drive enables users to steer a new Dodge Hornet through a fun game using head motions. Not sure we’d call it AR, but an interesting activation nonetheless…. To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch…
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E.l.f Cosmetics makes its Roblox debut
Via Glossy… E.l.f Cosmetics and E.l.f Skin are joining Roblox with the same go-big-or-go-home approach for which the brands have become known. The company’s entry onto the platform is through a game called “E.l.f UP.” It centers on a tycoon-style open world, allowing users to play entrepreneurs by operating a shop and earning Robux, which…
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Dorito’s deploys AI-powered crunch canceller for gamers
Gamers using voice headsets during multi-player online gaming have long had to deal with potentially annoying and distracting crunching sounds as their opponent (or maybe ally) scarfs down crunchy snacks during gameplay. Doritos, seeking to cement its place as a preferred gamer snack, has launched a new AI-powered technology that claims to silence the crunch.…
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Xbox and PlayStation battle it out at The Sphere
The Las Vegas Sphere has captured a ton of attention over the last few weeks since U2 opened their residency in the technologically-insane and overwhelmingly immersive building. The exterior, known as the exosphere, is an interesting new canvas for advertising – YouTube ran the first significant campaign there a few weeks back. And now Sony…
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Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant
Having cleared the last regulatory hurdle, MSFT has finalized its acquisition of Activision Blizzard – creating a powerful gaming giant with established titles across both console and mobile games. From Insider Intelligence: The news: Microsoft’s $69 billion acquisition of Activision Blizzard is now finalized after receiving approval from the UK’s Competition and Markets Authority last…
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General Mills launches AR cereal game
To promote the brand’s newest character in the Monster Cereal lineup, General Mills has launched a WebAR game called “Creep to a New Beat.” Just in time for Halloween, the new game (and cereal) feature Carmella Creeper, the first female character in the lineup. Built by VMLY&R Commerce and Groove Jones. To celebrate Halloween, General…
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European Telco EE’s agencies supercharged a recent campaign with Unreal engine
From The Drum: Physics engine Unreal has been used for years by game developers to create entire worlds. It’s the platform underlying titles such as Borderlands and Fortnite. It’s also an increasingly valuable part of the creative production toolkit. London agency Collective has begun to specialize in the use of the software to create creative…
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Metaverse roundup, September 2023
AdAge is out with their latest roundup, featuring news and examples from … Meta layoffs, reportedly focused on custom chip development team Jack Daniels Vitamin Water (which we covered here) Roblox platform news Walmart Check out the full roundup here.
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Lunchables becomes the first brand to use Niantic’s rewarded AR format
Niantic, the mobile developer behind games like Pokemon Go, announced its rewarded AR ad format at Cannes earlier this year. Now, Kraft Heinz’s Lunchables has become the first brand (beyond the Circle K pilot done for the initial announcement) to leverage the format, which is powered by Niantic’s 8th Wall AR development platform. Rewarded AR…
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Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch
Apple’s new iPhone becomes available on Friday, and Verizon is celebrating with a cool AR game that enables players to potentially win a free device. Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a…
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Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola owned brand dives deep into the metaverse / gaming platform in a fashion showdown challenge. The experience was created in partnership with gaming company PWR, WPP’s bespoke Open X unit and agency VMLY&R. Vitaminwater is turning to Fortnite to showcase its zero-sugar lineup. The online gaming format is popular with young consumers and…
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New Roblox feature uses GenAI to help creators build on the platform
This is really interesting. Generative AI has been shaking up content creation across a wide variety of channels, including 3D and immersive technologies. In a recent announcement, gaming / metaverse-lite platform Roblox introduced a new Generative AI feature that enables creators to use a chatbot to build in-world experiences. We first saw the news on…
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Frozen delight Bomb Pops are a hit in Roblox
Remember the old days when the ice cream truck would come through the neighborhood and all the kids would swarm to get their favorite treats? Frozen chocolate eclairs, ice cream sandwiches and more. Nom nom nom. Transcending the real world fun, this summer, Bomb Pops have entered the metaverse via a clever Roblox activation featuring…
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MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
Milk processor education program MilkPEP is leaning into multiple emerging technologies in an effort to connect with video game fans. It started with a Fortnite mini-game, which was then promoted via a SnapChat lens created by Gale. As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines,…
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Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products
We covered Claire’s previous AI and Web3 efforts previously, but the brand is now doubling down on a presence in Roblox … Claire’s has inked a new partnership with creative gaming studio Super League, as it expands its Roblox presence. Super League is a leading developer of immersive experiences for the world’s largest metaverse gaming…
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Vans celebrates milestone as it reaches 100M+ visitors to its Roblox activation
Vans World, launched in 2021, recently became the first fashion activation to surpass 100 MILLION Roblox visitors. The brand took a smart approach to engaging its young target audience on the metaverse platform – tapping into consumer desire for customization, actively listening to customer feedback via multiple channels, and keeping the experience fresh via innovative…
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7-Eleven launches virtual car meet up in Fortnite
The iconic convenience retailer continues to tie up with car culture in a new program that sends fans on a virtual scavenger hunt through the popular gaming platform. From the press release… 7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.*…