WPP CEO Cindy Rose unveiled WPP Enterprise Solutions in February 2026 as one of four linchpins of her Elevate28 plan. The unit has now put a portfolio behind it: five AI services covering transformation consulting; Agentic Commerce, aimed at how AI agents discover and recommend brands; Owned Intelligence, turning a client’s own data into AI-ready assets; Real-time Relationships, for personalized customer interactions and loyalty; and Intelligent Content, for planning and producing content.
The unit already employs around 12,000 people and generates $1.8 billion in revenue — 13% of WPP’s group net revenue, per the company’s Strategy Update and 2025 Preliminary Results. The competitive set it names is Accenture and Deloitte. Jeff Geheb, the unit’s CEO, compared enterprise AI transformation to the digital transformation of 15 years ago, when consultancies rode the shift: digital services went from a minority of Accenture’s revenue before 2016 to core by 2019. Holding companies had mixed results as catalysts that time around.
The pitch is consolidation. Clients work with many partners, pay each of them, and get fragmented communication between them. “Our solutions are built to put the AI inside the decision, so the client doesn’t have to figure out the AI parts,” Geheb said. He argues Enterprise Solutions’ advantage is being connected to WPP’s agency-side work in ways an outside partner cannot be. WPP is also partnering with Amazon Web Services, Adobe, Google, Microsoft, Braze, Shopify and Salesforce, and plans to cross-sell against existing client relationships and those it shares with those partners.
What WPP is offering is a change to how a business runs rather than a campaign to execute — minor tweaks for some clients, full operating-model overhauls for others. Geheb says that by 2027, success won’t be measured in a dollar figure but in whether clients see WPP as a comprehensive provider rather than a single agency. Other holding companies are announcing AI initiatives too; Geheb’s differentiator is that his is meant to be embedded inside the client.
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