Tag: new business models
-
S4 Capital betting on agency subscription model
S4 Capital’s Sir Martin Sorrell is talking less about whether the billable hour declines, and more about what replaces it. The answer, at least for S4, is subscriptions. On the company’s latest earnings call, Sorrell described a model built around fixed annual fees that bundle senior talent with agentic workflows, brand-specific knowledge bases, and periodic…
-
WPP Launches Open Pro: Self-Serve AI Marketing
WPP has launched Open Pro, a self-serve spin-off of its existing AI-driven marketing platform, designed to help marketers at smaller brands or in secondary markets build and launch campaigns without going through an agency. The idea isn’t to cut agencies out of the loop but to give clients more tactical tools for lower-touch projects. Access…
-
S4 Capital Bets on Bots, Not Bodies
S4 Capital is shifting its operations to focus on AI-powered agents, automating traditional agency tasks like content production, which reduces timelines significantly. Executive director Wes ter Haar claims that 65% of agency work can already be managed by AI. The company envisions an “AI workforce” that integrates strategy, content, and media into tech-led services while…
-
AI Agents and Billable Hours: Omnicom’s Pending Revenue Rethink
Omnicom isn’t just weaving AI into its workflows—it’s giving the tech a corner office. During the company’s latest earnings call, CTO Paolo Yuvienco spotlighted a growing internal web of custom-built AI agents fed by Omnicom’s Omni data platform. These aren’t your average productivity bots; they’re tag-teaming strategy teams to simulate focus groups, fine-tune campaigns in…
-
Bye-Bye Billable Hours? Sorrell Bets Big on Output in the Age of AI
S4 Capital’s Sir Martin Sorrell is inching away from the traditional billable hour, leaning into a future where output trumps time. On a recent earnings call, Sorrell explained how generative AI is nudging the agency world toward performance-based pricing models, especially as marketers face mounting pressure to trim production costs without shrinking media budgets. The…
-
Ammunition Fires Up Venture Studio for Startups and Agencies
Atlanta-based creative agency Ammunition is throwing more than just clever campaigns into the mix—it’s launching a full-blown venture studio. Dubbed Ammunition Ventures, the initiative aims to give early-stage startups and creative agencies a much-needed boost, combining up to $500,000 in capital and agency services per investment. The plan? Select two to three strategic partners over…
-
AI-based paywall strategy increases conversions by 75%
Business Insider implemented an AI-driven paywall that increased conversions by 75%. Previously, they used a “freemium” model, paywalling only specific premium content. The AI-powered system now customizes paywall decisions based on individual reading habits, increasing revenue by identifying articles with higher conversion potential. During testing, 60% of conversions came from non-premium stories that wouldn’t have…
-
American Eagle Outfitters launches resale with ThredUp
American Eagle Outfitters (AEO) has announced a new partnership with ThredUp that has seen it launch its own resale site for the brand’s secondhand and vintage clothing. Entitled ‘Re/Ae’, the platform has been curated by the fashion group itself and utilised ThredUp’s Resale-as-a-Service (RaaS) technology to power the experience. It comes as AEO looks to…