Stagwell has a new entry in the “optimize for the machines that answer instead of the humans that search” category.
Called Search+, the platform—built by its Assembly unit with AI visibility company Emberos—is aimed at helping brands show up more favorably inside large language model outputs. The pitch: not just getting clicks, but shaping how brands are surfaced, described, and recommended when AI intermediates the decision.
The product maps pretty cleanly to that premise. There are audits that score a brand’s “activation maturity” across channels; an AI search intelligence layer where agents track discoverability, visibility, and sentiment across generative surfaces; and cross-channel outputs meant to influence how models interpret and suggest brands. It also includes ongoing measurement and experimentation, positioned less as a report card and more as a continuous tuning process.
Assembly says some clients are already using it, with early signals that lean in the expected direction: a software client saw a 57% increase in visibility in AI Overviews; a global technology client reported a 34% revenue increase tied to an AI-powered search transformation using Google Ads’ AI Max for Search Ads; and Search+ system-based activation produced a 27% average incremental lift.
The framing is familiar, even if the surface area is new: if search results are increasingly synthesized, then the job shifts from ranking links to becoming the answer.
Read more at MediaPost.