Agencies heading to Cannes this year aren’t just packing sunscreen—they’re also loading up AI copilots. From Pereira O’Dell’s custom GPT that spits out packing lists and fashion tips, to Lerma/’s “Podemos AI” navigating unofficial venues like Spotify Beach, AI is the unsung assistant helping teams survive the conference chaos. Even Google’s latest AI-enhanced search is getting praise for solving niche Cannes problems like locating day-pass gyms—proof that AI can now help you stress less about sweating more.
Then there’s the awards chase. TBWA\Chiat\Day New York trained a submission-sifting AI on 5,000+ Cannes entries, creating a tool that scores, audits, and category-matches drafts. While it’s not replacing human creativity anytime soon, the tool adds structure to the often messy business of bragging well. Meanwhile, Stagwell is tapping AI not just for content generation but also for sniffing out potential clients before they’re even shopping for a new agency.
Of course, it wouldn’t be Cannes without parties. Dept is using AI to screen RSVPs for its “Secret Garden” gathering, ensuring only the most relevant glitterati make the guest list. Inside, attendees can chat with Rembrandt-style AI avatars or practice sign language with real-time AI coaching. R/GA took things further at their “Prompt Party,” concocting cocktails inspired by past winners using NotCo’s Giuseppe AI, and turning Gemini prompts into a fragrance dubbed “Independence.”
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