Tag: events
-
The Creative Majority Is Here, Relocating Agency Value
Nearly one in four people globally now participate in the creative economy. AI has made production near-universal. Platforms have flattened distribution. SXSW continues to pull together the group that reflects that shift—creators, brand operators, AI researchers, neuroscientists, agency leaders—all in the same rooms, working through what creative value looks like when high-quality production is no…
-
AI Gives Advertising Week’s VIPs the Star Treatment
Advertising Week New York is putting its money where its AI is this year. Ahead of next month’s conference, organizers have launched “Tomorrow Needs You,” a personalization-heavy promo push featuring over 100 tailored AI-generated videos for top-tier attendees. Crafted by Mekanism’s new AI Superstudio and powered by Google’s Veo 3 tech, the campaign trades industry…
-
Cannes Gets an AI Concierge
Agencies heading to Cannes this year aren’t just packing sunscreen—they’re also loading up AI copilots. From Pereira O’Dell’s custom GPT that spits out packing lists and fashion tips, to Lerma/’s “Podemos AI” navigating unofficial venues like Spotify Beach, AI is the unsung assistant helping teams survive the conference chaos. Even Google’s latest AI-enhanced search is…
-
Disconnect to Reconnect: Heineken’s ‘Boring Mode’ Puts Phones on Mute for IRL Moments
Heineken’s new “Boring Mode” campaign, developed with Publicis’ LePub, is transforming concert experiences by encouraging attendees to unplug from their devices. Through an app that blocks notifications, shuts down camera functions, and disables certain apps for set periods, Heineken aims to enhance real-world connections during live events. To promote the app, the brand used infrared…
-
AdAge AI Roundup – CES edition
From AdAge… The focus is growing on AI in electronics, software and advertising, especially this week with CES in Las Vegas, where tech companies are launching new products, such as Microsoft’s keyboards with built-in AI buttons. There is also Rabbit R1, a new gadget that puts AI functionality into a handheld device. Meanwhile, generative AI…
-
Grand Marnier uses AR to spice up real world events
From AdWeek… To support its “Grand Encounter” campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the “Grand Encounter by Grand Marnier” experience will travel to Houston for events from Nov. 29-Dec.…
-
Tennessee Titans bring stadium-scale AR to NFL games
Not to be outdone by the LA Rams, the NFL team has partnered with AR platform Superba to enhance fan engagement with AR… Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts. The Stadium AR platform can be themed to…
-
Snapchat, the LA Rams, disguise and Meptik transform the Ram’s first home game into an AR experience for Princess Cruises
This stadium-scale AR experience features a virtual race though an oceanic obstacle course to be the first player to reach the cruise ship. Fans were also invited to text to win a cruise. What a fun combo of live events and AR. From Snap for Business on LI: Additional coverage and detail at AdWeek.
-
Snapchat Partners With MTV For VMA AR Lenses
MTV’s Video Music Awards show, celebrating nearly 40 years, is featuring some innovative new AR features this year, powered by Snapchat. For the Video Music Awards’ 39th anniversary on Tuesday, MTV is partnering with Snapchat to deliver new augmented reality (AR) lenses that allow users to vote for a specific music category. The entertainment brand…