Tag: use cases
-
The Jets Say 91% of the Front Office Now Uses Copilot Daily
The New York Jets, under new Chief Data & Analytics Officer Iwao Fusillo, are treating AI less like a side experiment and more like office plumbing. Fusillo, who started in January, told Sports Business Journal his remit spans both business and football analytics. His two priorities: building internal analytics apps for coaching, scouting, and business…
-
Agency Account Teams Are Turning AI Into Client-Specific Utilities
Coming back from maternity leave in 2024, Wendy Owen, (Senior Account Manager Publicis Pro) says the biggest surprise wasn’t staffing changes. It was how casually AI had slipped into day-to-day agency operations, especially in client services, where ambiguity and speed are basically the job description. In this telling, AI’s main impact isn’t “automation” so much…
-
AI Adoption Gap Between Executives and Employees
A new BambooHR survey of 1,500+ U.S. salaried employees shows the AI divide between executives and employees is more Grand Canyon than puddle. While 72% of VP-level execs use AI tools daily, only 18% of individual contributors (ICs) do the same. The gap isn’t just in adoption—it’s in values and perceptions. Execs see AI-generated work…
-
CMOs Find Their AI Groove—And Use It Weekly
According to a new report from Dentsu Creative, over 80% of senior marketing leaders are now using AI tools on a weekly basis to bang out copy, surface trends, test ideas, and even summarize insights they’d rather not read themselves. Based on responses from 1,950 global CMOs and senior marketers, the findings signal that AI…
-
Inside Honeywell’s Six-Chapter AI Strategy for Growth
Honeywell’s approach to generative AI isn’t just structured—it’s scripted. With a six-chapter AI framework rolled out across all business units, the company has turned AI from a tech experiment into standard operating procedure for all 100,000 employees, from HR to engineering. Tools like “Honeywell GPT” and a virtual assistant named Red are already boosting productivity…
-
Cannes Gets an AI Concierge
Agencies heading to Cannes this year aren’t just packing sunscreen—they’re also loading up AI copilots. From Pereira O’Dell’s custom GPT that spits out packing lists and fashion tips, to Lerma/’s “Podemos AI” navigating unofficial venues like Spotify Beach, AI is the unsung assistant helping teams survive the conference chaos. Even Google’s latest AI-enhanced search is…
-
Fizzion Statement: Coca-Cola’s AI Makes Sure the Logo Stays in Line
Coca-Cola’s latest brand play isn’t another seasonal can or TikTok dance—it’s an AI named Fizzion. Born from the chaos of trying to manage 5,000 assets per campaign across 200 countries, Fizzion acts as a brand compliance co-pilot baked directly into Adobe’s design tools. Instead of designers thumbing through 400-page guidelines or risking logo abuse (stretching,…
-
From Copilots to Colleagues: Agentic AI Gets Down to Business
It’s official: chatbots are out, and AI agents are clocking in. This Computerworld feature dives deep into the rapid rise of agentic AI, a new generation of autonomous systems capable of managing entire workflows, not just responding to prompts. Unlike their chatty predecessors, these agents are executing complex tasks, making decisions, and even collaborating with…
-
“Talk to the Bot, Get the Job” — Monks’ AI Recruiter Is the New Interview Gatekeeper
Forget cover letters and corporate jargon. S4-owned Media.Monks is testing a different kind of first impression: WesleyBot, a chatbot recruiter modeled after co-founder Wesley ter Haar. Built inside ChatGPT with a custom 1,200-word system prompt, WesleyBot is designed to identify AI-savvy candidates by mimicking ter Haar’s tone — direct, witty, and Dutchly pragmatic. It quizzes…
-
Agencies and Publishers Are Setting the AI Pace—Brands Are Taking Notes
A new IAB report suggests that while AI adoption is picking up across the ad ecosystem, brands are taking a more measured approach compared to their agency and publisher counterparts. The “State of Data 2025” report, based on insights from over 500 media experts, reveals that fewer than half of organizations have fully scaled AI…
-
AI-Powered Pitches: How One CEO Used ChatGPT to Build a Winning Proposal
When tasked with delivering a high-stakes RFI and RFP during the holiday season, Dave Gaines, CEO of Media By Mother, turned to generative AI instead of disrupting his team’s time off. The pitch was for a global multinational client, typically requiring a team and weeks of effort, but Gaines decided to experiment with ChatGPT. He…
-
Inside DDB’s Custom AI Tools
DDB is embracing the transformative power of GenAI through experimentation with a set of custom AI tools embedded into the agency’s RAND platform, a tech-focused creative initiative that supports creatives in refining ideas, exploring new angles, and ensuring originality in their work. Over the past 18 months, George Strakhov, DDB’s global head of creative technology,…
-
Reckitt is using AI to automate the grunt work
Reckitt, the company behind brands like Lysol and Mucinex, is leveraging AI to streamline marketing processes and boost efficiency. By categorizing 300 tasks across its marketing teams, Reckitt identified areas where AI, particularly generative AI, could automate, accelerate or augment work done by humans. Fabrice Beaulieu, chief marketing, sustainability and corporate affairs officer of Reckitt…
-
Amazon Deepens AI Integration in Finance Operations
Amazon is advancing its use of generative AI across its finance operations to enhance efficiency and accuracy in tasks like fraud detection, financial forecasting, and tax-related work. This strategic move aims to harness AI’s potential to streamline complex financial tasks and reduce operational costs. The initiative is part of Amazon’s broader effort to implement AI-driven…
-
Havas and SCA develop creative apprentice scheme taught via VR headsets
Training is potentially one of the most powerful use cases for VR headsets at this stage. Interesting to see it applied to the advertising world after brands like Walmart and Bank of America have deployed at scale to train their associates… The School of Communications Arts, Havas and the training body Technical Education are to…
-
P&G has deployed its own GenAI model
Built using OpenAI’s API in order to avoid the risk of proprietary data being used to train models or getting exposed to the public. While AI has been in use at the CPG giant for yers, GenAI opens up new use cases and exponentially increased the number of workers who can benefit from the technology.…
-
Ogilvy is putting Adobe’s gen AI tool Firefly to use
Agency adoption of gen AI tools is widely varied, as is the maturity of those efforts. The Drum has a great piece showcasing how Ogilvy has been using early-access beta version of Adobe’s gen AI tools, and how it helps the shop navigate some of the most common concerns surrounding gen AI (security, copyright, IP,…
-
Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict “significant” or “transformative” impact
Companies that have already deployed industrial metaverse use cases are seeing more reported benefits than those still in the planning phase expect, most notably in capital expenditure reduction (15%), sustainability (10%) and safety improvement (9%), according to a study published today by Nokia and EY. Examining the current state of the enterprise and industrial metaverses,…