Tag: virtual production
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AI Hackathon Reinvents Digital Product Placement
A new generative AI experiment called Halftime cooked up a peculiar cameo for Coca-Cola inside an old episode of “Suits”—without ever rolling film. Created in just 24 hours at an xAI hackathon by three college students, Halftime inserts digital product placements into TV scenes by building entirely new AI-generated moments. Instead of a traditional cutaway…
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European Telco EE’s agencies supercharged a recent campaign with Unreal engine
From The Drum: Physics engine Unreal has been used for years by game developers to create entire worlds. It’s the platform underlying titles such as Borderlands and Fortnite. It’s also an increasingly valuable part of the creative production toolkit. London agency Collective has begun to specialize in the use of the software to create creative…