Tag: virtual assistant
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Lowe’s Says Mylow Users Convert at Three Times the Rate of Everyone Else
Lowe’s CEO told analysts that online shoppers who use its Mylow assistant buy at three times the rate of those who don’t, across more than 25 million questions. The company stops short of crediting AI for the quarter’s 15.7% online growth.
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Instacart Built One Grocery Assistant and Is Selling It Three Ways
Instacart has launched Clementine, an AI grocery assistant available to U.S. and Canadian customers, allowing for easy order creation based on plain-language requests or handwritten lists. With access to over 2 billion items and real-time inventory data from nearly 100,000 stores, customers can enjoy personalized meal suggestions. A Harris Poll shows over 80% of adults…
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Fenty Slides Into Customer DMs (With an AI Beauty Advisor)
Fenty Beauty is taking its community-first strategy into messaging. The brand launched “Rose Amber,” an AI-powered beauty advisor on WhatsApp—its first formal partnership with the platform in the U.S.—so customers can chat with Fenty for product recommendations, tutorials, and reviews in something closer to a text thread than a product page. Inside the chat, users…
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Mini’s in-car digital assistant takes over the Sphere
Spike, the in-car virtual assistant that BMW’s Mini introduced in April, is featured in a cute and playful new spot running on the Last Vegas Sphere. AdAge has gone behind the scenes in conversation with Rob Lambrechts, chief creative officer at Pereira O’Dell – the agency behind the activation. Lambrechts highlights some of the challenges…