Tag: talent
-
Goldman Puts Advertising in the Group Where AI’s Jobs Drag Already Shows
Call center employment sits 39% below trend in the U.S., down 33% in Canada, 27% below trend in Germany. Goldman Sachs puts advertising services in the same group of four industries that have fallen sharply below historical trend across developed markets. Entry-level workers are hit at least 2x harder than other categories.
-
AI Deepens Three of Four Innovation Bottlenecks. Only the Volume Problem Shrinks.
Give every innovation team the same models and the results diverge anyway. Five marketing academics traced four stages of the pipeline and found generative AI deepens the human bottleneck at three of them; narrowing ideation, flattering fluent pitches, and simulating consumers who behave far too rationally.
-
S4 Doubled First-Half Profit. Sorrell Says the Token Spending Has Been “Ill-Disciplined.”
S4 Capital’s margins widened to 12.3% and its first-half operating profit doubled. Its chair says the company has been ill-disciplined on token spending, and Goldman Sachs expects token consumption to rise 24-fold by 2030. Monks passes token costs to clients at no margin.
-
Omnicom Media’s CEO Says the Holdco Is Now a “Capability Company”
Ralph Pardo runs the North American arm of the world’s largest agency holding company, and he says the traditional holdco is finished. His argument isn’t that AI is coming for agencies — it’s that AI has flattened the scale advantage holdcos were built to sell.
-
Walmart Trains the Shop Floor on AI — and Gets Apps Back
Walmart launched an AI certification program for associates with OpenAI in June, following a similar program with Google earlier this year. One of the first people through the new certificate was Darlene Lane, a 43-year company veteran and manager of learning and development, who says she now uses AI as a “thought partner” for building…
-
PMG Put $500,000 Behind a Cannes Hackathon and Kept None of the Code
Up to $500,000 in prize money, roughly two dozen entrants, three briefs drawn from real client problems — and PMG keeps none of the code. The agency says the Cannes hackathon demonstrates what AI has done to technical development. It is also a look at who can build.
-
When Product Ships Weekly, Marketing Becomes the Bottleneck
HBR’s premise is blunt: AI sped up engineering first, and marketing is now stuck doing quarterly-era coordination in a continuous-release world. Citing Anthropic research, the piece notes that software engineering accounts for “nearly 50% of all agentic activity.” That helps explain why product teams are shipping continuously, and why marketing — with its cross-functional handoffs,…
-
Claude as a Timeclock: What 100,000 Chats Say About Productivity
Anthropic ran a privacy-preserving analysis of 100,000 real Claude.ai conversations to estimate how long people’s tasks would take with vs. without AI help. Claude’s own scoring says the typical task would take about 90 minutes unassisted, and that using Claude cuts completion time by roughly 80% on average. They also mapped tasks to O*NET occupations…
-
Assessing GPT-5’s Performance: AI vs Human Capabilities
OpenAI has put its latest models through a new workplace stress test called GDPval, designed to see how they stack up against real human professionals across 44 job types in nine heavyweight industries like finance, healthcare, and manufacturing. In short: GPT-5-high, the premium version of the upcoming model, tied or beat human-generated work 40.6% of…
-
AI at Work: Anthropic’s Economic Index Maps AI’s Growing Role in Jobs
Anthropic AI has introduced the Anthropic Economic Index, a data-driven initiative designed to track how AI is being used across industries. Traditional research methods, like surveys and predictive modeling, often fail to capture AI’s evolving impact on the economy. This new index fills that gap by analyzing millions of anonymized interactions with Claude, Anthropic’s AI…
-
Rolls Royce and Conagra Turn to Generative AI for Next-Level HR and Talent Management
Rolls Royce and Conagra are leveraging generative AI, specifically the Galileo HR assistant, to enhance talent development and internal processes. Rolls Royce is using the AI tool to upskill its HR team and streamline knowledge sharing, allowing HR professionals to quickly generate frameworks and strategies tailored to company needs. Meanwhile, Conagra focuses on using the…
-
AI in the Office: Most Workers Trust AI’s Autonomous Future
Salesforce’s recent research reveals a growing acceptance among global workers for AI co-workers in the autonomous AI workplace, with systems capable of operating with minimal human oversight. The study, which surveyed nearly 6,000 workers, found that 77% anticipate trusting a fully AI-powered future. Currently, only 10% trust AI to operate autonomously, but this is expected…
-
Girls Who Code launches “GirlJams”
From Adage… Mojo Supermarket continues its innovative work with Girls Who Code by rolling out GirlJams, described as “an AI songwriting experience” that helps girls play around with artificial intelligence, a field that’s largely male dominated. Created with digital studio Buttermax, GirlJams invites girls to create a song using multiple AI technologies, while also learning…