Tag: sweepstakes
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Meet Liz 2.0 — Skinny Mobile’s AI Spokes-Clone With a Sense of Humor
Skinny Mobile, the cost-conscious New Zealand telco, has pulled off a clever combo of fan engagement and budget-friendly advertising by digitally cloning its “happiest customer.” After a contest that invited people to explain their love for the brand, the winner, Liz Wright, was scanned, recorded, and replicated into a fully AI-powered brand ambassador. The campaign,…
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vitaminwater’s “Paint Your Rent” sweeps leverages genAI
Vitaminwater’s “Paint Your Rent” campaign gives consumers the chance to win free rent for a year and custom interior design services. Participants can submit photos of a Vitaminwater flavor in a room they want to redecorate. Five winners will receive the rent prize and work with Havenly designers to create vibrant, flavor-inspired spaces. AI-generated mood…
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Burger King invites users to dream up weird Whoppers with AI
BK takes “have it your way” to another level with Generative AI… Burger King is taking ideas from fans for how to top a Whopper and using AI to visualize their dream recipes. The campaign, which includes a $1 million prize, asks fans to build their burger on a microsite, with the option to add…
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Verizon launches AR game in partnership with J Balvin as part of iPhone 15 launch
Apple’s new iPhone becomes available on Friday, and Verizon is celebrating with a cool AR game that enables players to potentially win a free device. Ahead of the release of Apple’s iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a…