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vitaminwater’s “Paint Your Rent” sweeps leverages genAI

Vitaminwater’s “Paint Your Rent” campaign gives consumers the chance to win free rent for a year and custom interior design services. Participants can submit photos of a Vitaminwater flavor in a room they want to redecorate. Five winners will receive the rent prize and work with Havenly designers to create vibrant, flavor-inspired spaces. AI-generated mood boards showcasing colors like kiwi-strawberry and acai blueberry pomegranate help guide the designs.


The neutral vibe is for some, but it’s certainly not for us. With our delicious rainbow of flavors, vitaminwater® has infused vibrancy into people’s lives for decades. Starting today, we’re turning up the color by introducing Paint Your Rent. It’s a playful, new campaign that asks fans to share the vitaminwater flavor they’d pick for a bold upgrade in their living space for the chance to bring their décor dreams to life… and win free rent for a year*. Five lucky winners will be selected and offered custom design-inspiration services✝ from interior design firm, Havenly, to make it happen IRL.

“We’ve always been about bringing a little extra flavor, color and enhancements,” says Tiphanie Maronta, senior director of brand management for vitaminwater. “This summer, we’re inviting fans to celebrate a more vibrant life with vitaminwater palettes in their home. With rent prices skyrocketing across the country, and often little resources left for consumers to create their own exciting aesthetic, Paint Your Rent gives fans a chance to live out the maximalist lifestyle trend with vitaminwater colors – and flavors – they’ve known and loved for years.”

Read more via Press Release or at Marketing Dive.

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