Tag: stats
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CMOs Find Their AI Groove—And Use It Weekly
According to a new report from Dentsu Creative, over 80% of senior marketing leaders are now using AI tools on a weekly basis to bang out copy, surface trends, test ideas, and even summarize insights they’d rather not read themselves. Based on responses from 1,950 global CMOs and senior marketers, the findings signal that AI…
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Consumers Warm up to AI Shopping Agents
Consumers are increasingly embracing AI as a shopping aid, with 38% of bridge millennials and 32% overall using AI tools for retail tasks. Baby boomers are also participating, with 28% utilizing AI. However, 85% express concerns about privacy. Leading platforms like Perplexity, OpenAI, and Google are enhancing AI shopping experiences with advanced functionalities. Consumer hesitation…
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How Gen AI is Transforming Snapchat Ads: Key Findings
Snapchat’s exploration of Gen AI has proven beneficial, enhancing ad performance with engaging AR Lenses. A study involving over 14,800 consumers revealed that AI-powered video ads significantly improved user engagement compared to traditional formats, leading to higher buying intent and brand visibility. Moreover, Snapchat is democratizing Lens creation through generative tools for broader access. However,…
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Generative AI Adoption vs Consumer Trust: The Disconnect
Generative AI is influencing creative processes and campaign planning, with its adoption in companies increasing from 20% in 2017 to 70% in 2022. Despite marketers successfully utilizing AI for creating campaigns, especially video ads, public skepticism remains high, as many consumers struggle to discern authenticity in AI-produced content. Big Tech firms are projected to invest…
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Cat Fights, Space Babies, and Algorithm Mush: AI “Slop” Is Eating YouTube
In July, nearly 10% of the fastest-growing YouTube channels featured solely AI-generated content, showcasing bizarre storylines and attracting millions of subscribers. Channels like Super Cat League exemplify this rise, amassing significant followings through surreal yet captivating videos. Experts criticize this trend as “AI slop,” driven mainly by ad revenue. In response, YouTube is attempting to…
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Google’s AI Answers Are Leaving Websites in the Dust
A Pew Research Center study reveals a significant decline in web traffic due to Google’s AI Overviews, which reduce click-through rates from 15% to 8%. With AI summaries, only 1% of users click through to sources, favoring platforms like Wikipedia. Google disputes the findings, claiming AI promotes user curiosity.
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IAB: Small Biz Leans into GenAI Video
According to new research from the Interactive Advertising Bureau, nearly 90% of digital video buyers say they’re already using, or planning to use, GenAI for tasks like editing, styling, and localized targeting. The result? Roughly one-third of all digital video ads this year are expected to be GenAI-created or GenAI-enhanced, up from 22% in 2024—a…
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Roblox’s Green Thumb Moment: “Grow a Garden” Propels Platform Into Prime Time
Roblox just pulled off a feat that deserves a spot in gaming’s record books. “Grow a Garden,” a farming sim, clocked an eye-watering 21.6 million concurrent players—putting it ahead of Fortnite’s legendary 2020 Galactus event. Unlike the competition, this Roblox game didn’t need a one-night-only gimmick to rake in numbers; it’s just users logging in…
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Is Trust in Influencers Waning?
Turns out, consumers trust traditional ads more than influencer endorsements. A new survey of 3,700 U.S. adults by the National Advertising Division (NAD) found that while 58% have made purchases based on influencer content, more than a quarter said they don’t trust influencer marketing at all—compared to just 11% who distrust advertising. The main issue?…
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Companies Hit Undo on AI-Only Customer Service
It seems as though replacing all your customer service reps with chatbots isn’t the silver bullet some execs thought it would be. According to a Gartner survey of 163 customer service leaders, half of the companies that planned to go all-in on AI for support are now walking that back. The big idea? Save costs…
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Shop Talk with a Side of AI: Generative Traffic Spikes but Converts Less
Generative AI isn’t just powering essays and emails anymore—it’s guiding consumer clicks, especially in e-commerce. According to new Adobe data, U.S. retail sites saw a 1,300% surge in generative AI-sourced traffic over the 2024 holiday season, peaking at 1,950% growth on Cyber Monday alone. That momentum didn’t fizzle with the tinsel: traffic in February 2025…
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ADWEEK reader survey on GenAI reveals excitement and fear
On the positive side, most readers believe GAI will enhance human creativity rather than diminish it. On the negative, jobs are at significant risk. Nearly 3/4 also believe the government should increase regulation. More detail at ADWEEK.
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AR drive full-funnel success
Great piece from Niantic summering the positive impact AR can have up and down the marketing funnel. Key data points: 70% increase in ad recall 3x brand lift high engagement and completion rates (76% and 95% in one example) 5x lift in sales. Full story at AdWeek.
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CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads
LG Ads commissioned a study conducted by TVision to better understand performance and implications of CTV ads vs. linear TV ads. Taken with appropriate grains of salt given the source, the results to appear to validate the buzz and growing investment around CTV ads. Overall, CTV content has a +13% higher attention index and a…
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Harvard Study: GenAI boosts knowledge worker performance by 40%
From a VentureBeat story on a really interesting Harvard-led study that provides a peak into the potential performance gains for enterprises … A Harvard-led study has found that using generative AI helped hundreds of consultants working for the respected Boston Consulting Group (BCG) complete a range of tasks more often, more quickly, and at a…
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Are consumers and marketers aligned on emerging tech like AI and NFT?
A new study from Morning Consult and Advertiser Perceptions (commission by iHeartMedia) suggests that there may be some disconnects. There may well be some differences of opinion here but one wonders if part of it is simply jargon. Does a consumer want personalized, relevant communications and value exchange from brands they trust? Probably. Do they…
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Head-worn AR May be the Future, but Mobile (and Web) AR is Scaled Today
The future of augmented reality may be head worn, but mobile AR has scale today, and will be a key driver of AR marketing spend growth, forecast to reach $14.5 billion by 2026. There are more than 3.5 billion smart devices on the planet today capable of experiencing web-based AR, and this platform represents a…
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50 Retail Innovation Stats That Prove The Power Of Customer Experience
How we shop has changed drastically in just the past few decades. Instead of window shopping in the mall, many customers now rely on AI product recommendations and shop via mobile without ever setting foot in a store. Retail technology and customer demands may be constantly changing, but one thing that will always be vitally…