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Tag: social

  • CB2 uses AI to turn social media content into CTV ads

    CB2 uses AI to turn social media content into CTV ads

    In these relatively early days of AI usage in marketing, one of the most common use cases is extending existing assets – either by creating derivative, personalized versions based on a variety of variables AND/OR by transforming an asset made for one channel into a different format that works in a new channel. In this…

  • 7-Eleven launches virtual car meet up in Fortnite

    7-Eleven launches virtual car meet up in Fortnite

    The iconic convenience retailer continues to tie up with car culture in a new program that sends fans on a virtual scavenger hunt through the popular gaming platform. From the press release… 7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.*…

  • Snap Partner Summit Piles on the AR

    There’s no doubt that Snap is all in on AR. The technology has fueled its revenue growth over the past few years. Moreover, Snap has internalized that feedback loop and continued to double down on AR through investment in its platform. This continues to be its North Star. Fueling that feedback loop are Snap’s AR…

  • Snap subscription service tops 3M users, boosted by AI chatbot

    Snap subscription service tops 3M users, boosted by AI chatbot

    Bloomberg reported social media company Snap tallied more than 3 million subscribers for its Snapchat+ premium service, driven in part by the addition of a chatbot called My AI in February. The news agency noted the $3.99 per month subscription service has garnered 1 million paying customers over the past 11 weeks. Snap’s My AI…

  • Snapchat Expands Premium Offering With Generative AI Profile Backgrounds

    Snapchat Expands Premium Offering With Generative AI Profile Backgrounds

    Snapchat, which has quietly continued to capture the attention and trust of younger users with genuinely user-centric integrations of tech like augmented reality, has now introduced generative AI using that same, nonbombastic approach. Premium Snapchatters can now enter a text prompt, such as “astronaut on Mars” or “Eiffel Tower picnic,” and, via generative-AI, Snap will…

  • Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC

    Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC

    “Snap Shack” is a really interesting collaboration mashing up experiential marketing, augmented reality and next-gen stoppable content. Read the full story at AdAge

  • Papa John’s Snapchat lens boosted pizza orders 25% for Valentine’s Day

    Papa John’s Snapchat lens boosted pizza orders 25% for Valentine’s Day

    Snapchat’s augmented reality lens for a Papa John’s Valentine’s Day promotion again demonstrated how turning engagement channels into purchase channels can drive significant business results… Papa John’s love-themed campaign for Valentine’s Day boosted awareness and direct orders as the pizza chain worked with Snapchat to create an immersive experience. The AR filter overlaid heart-shaped pizzas…

  • Uniqlo Makes A Natural Tie-in With TikTok

    Uniqlo Makes A Natural Tie-in With TikTok

    Uniqlo has a natural partner in the #TikTok social site, where youth rules. It’s a video promotion that’s not on Instagram or Facebook, and not on YouTube or any other social site. Instead, funky retailer Uniqlo is launching its first multi-market media campaign with TikTok, the short-form video site where young people flock to make…