Tag: social commerce
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Chatbot Success: JCPenney’s GiftBot Case Study
JCPenney and dentsu X took on holiday chaos headfirst with GiftBot, a chat-based shopping assistant that made gifting less stressful and more personal. Designed using dentsu’s Intelligent Messaging tech and deployed across Facebook and Instagram via click-to-message ads, GiftBot provided real-time, tailored product suggestions based on user preferences like price, rating, and category. It even…
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AR Meets Après-Ski: Snapchat’s Winter Village Goes Luxe
Just in time for the holidays, Snapchat has unwrapped its “Winter Village,” an augmented reality experience that brings luxury shopping into the app for users across several regions including the U.S., U.K., and France. Running through December, the activation puts three upscale brands—Chopard, Lancôme, and BOSS—front and center in immersive, branded AR spaces. Accessible via…
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E.l.f. Drops AI Face-Matching Makeup Boards
E.l.f. Cosmetics just painted a new shade of personalization onto Pinterest, thanks to a selfie-powered AI tool called “color e.l.f.nalysis.” Users hit a dedicated microsite, upload a photo, and get a season-based color match—like “True Summer” or “Warm Autumn”—along with a curated Pinterest board packed with E.l.f. products tailored to their features. The tool breaks…
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TikTok Gives Merchants a Smart Sidekick
TikTok is doubling down on turning casual creators into serious commerce players with its latest launch: an AI-powered Seller Assistant for TikTok Shop. This chatbot aims to streamline life for merchants by answering anything from “How are my sales doing?” to “What should I do about that return?”—all in real time. Think of it as…
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Perplexity’s $1M Tweet Scores Big During the Super Bowl
While OpenAI and Google shelled out millions for Super Bowl ads, Perplexity AI took a more budget-friendly—and arguably more effective—approach. The AI search engine skipped traditional TV spots and instead posted on X (formerly Twitter), encouraging users to download its app and participate in a contest with a $1 million prize. The rules? Simply install…
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Walmart’s Back-to-School Campaign features influencer shoppable video innovation
Walmart has launched its back-to-school campaign featuring influencer Taylen Biggs, with a focus on shoppable video across YouTube and Roku. The campaign, orchestrated by Publicis Groupe, integrates interactive technology that allows viewers to purchase items directly from the video, enhancing the shopping experience and driving engagement. This approach reflects a growing trend towards combining entertainment…
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DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Shapermint, a direct-to-consumer fashion brand, has harnessed AI technology to enhance its influencer marketing efforts. Their in-house AI tool, Altair, automates the creation of scripts and storyboards for platforms like TikTok and Instagram Reels, cutting production time by 70%, and freeing the marketer to allocate that budget on media and higher value efforts. The AI…
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How Major Brands Are Capitalizing on TikTok Shop
Despite the potential U.S. ban on TikTok, brands like Coca-Cola, Benefit Cosmetics, and e.l.f. Beauty continue to use TikTok Shop effectively. They employ the platform for product launches and influencer collaborations to drive sales and enhance brand visibility. Social commerce is still in relatively early days but growth and best practices are emerging. Even as…
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Walmart leans into shoppable video for holiday push
The retail giant is planning a new holiday video series dubbed “RomCommerce” that will deploy across Roku, TikTok and YouTube. It will embed roughly 330 products across 23 different videos. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a “RomCommerce of sorts” starting Dec. 2 on Roku,…
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Amazon expands social commerce ambitions with Snap and Meta
The retail giant announced separate deals (less than a week apart), enabling users to buy products from Amazon directly from ads on the social platforms. See the Meta news here on CNBC and Snap via The Information.