Tag: SMB
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A Craft Distillery Got an Idea a Physical Shoot Would Price Out
A Michigan craft distillery doesn’t have a giant’s budget. Farley Oil and Smoke&Oakum made its bourbon spot with no physical shoot. The director says that didn’t make the ad cheaper. It made an ambitious idea worth pitching to a client this size at all.
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Google Hired Three Creative Chiefs to Make AI Spots — and Filmed Them Doing It
Jayanta Jenkins ran at least 300 iterations of his spot in Google Flow. Tiffany Rolfe had to fact-check the historical details the model invented for hers. Google put three A-list creatives on its AI tools, pointed them at small businesses, and filmed the trial and error for release alongside the ads.
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Nissan Puts AI in the Driver’s Seat with Matador
Nissan USA has officially hitched its digital wagon to Matador AI, naming the company its first-ever preferred AI partner. This isn’t a spur-of-the-moment decision—the two have been quietly working together since 2020, driving some real results in dealership engagement. Matador’s tech helps Nissan dealers not just answer leads faster, but actually turn inquiries into appointments…
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SMBs Feed the Social Beast—with a Side of AI
According to Verizon Business and Morning Consult’s latest State of Small Business Survey, small- and medium-sized businesses (SMBs) are leaning hard on social media to drive growth. Over 75% believe these platforms directly boost performance, but they’re also feeling the strain—54% report difficulty keeping content fresh and on-trend. In response, more than a quarter (28%)…
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Lenovo uses digital twin of Queen Latifah for SMB push
Lenovo’s “Evolve Small” campaign sought to provide a boost to minority-owned small / mid-sized businesses. The brand created a digital twin of celebrity Queen Latifah and empowered SMBs to create short personalized videos promoting their businesses. By analyzing data and tailoring content, Lenovo amplifies these businesses’ unique stories, demonstrating how AI can drive inclusivity and…
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How SMB marketers are using generative AI
New research from LocaliQ shows how marketers are using various generative AI platforms to accelerate their marketing efforts. Full story at SocialMediaToday.