Tag: shoppable video
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Pepsi Launches Prebiotic Soda, Shoppable From Your Couch
Just in time for holiday gustatory adventures, PepsiCo is cracking open the can on its new prebiotic cola. Following its acquisition of Poppi earlier this year, Pepsi is bringing functional fizz to the masses with a limited release of Pepsi Prebiotic Cola in Original and Cherry Vanilla. Each can clocks in at five grams of…
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Shop While You Watch: TSN’s New QR Code Shopping
TSN has introduced a new e-commerce platform, TSN Shop, during the CFL’s Friday Night Football, allowing fans to shop in real-time by scanning a QR code on-screen. This initiative, powered by Shopsense AI, enhances Bell Media’s strategy to create transactional second-screen engagement. It enables brands to integrate directly into the viewing experience, turning fan interest…
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From Cable to Creator: QVC Slides into TikTok’s DMs
QVC, the OG of televised home shopping, is diving headfirst into Gen Z territory with a bold new bet on TikTok. Launching the first-ever 24/7 live shopping stream on the app, QVC is leaning hard into the TikTok Shop to breathe new life into its struggling business. The move brings its familiar hosts together with…
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Scan, Watch, Buy: How Mondelez Turned CTV into a Snackable Checkout
Mondelez International gave its Nabisco brand a digital touchdown during the 2024 football season with a CTV campaign that went beyond eyeballs—it drove straight to carts. Running from mid-August to mid-October, the campaign used QR codes embedded in connected TV ads to send viewers directly to Walmart.com, where the featured snacks were instantly added to…
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Walmart’s Back-to-School Campaign features influencer shoppable video innovation
Walmart has launched its back-to-school campaign featuring influencer Taylen Biggs, with a focus on shoppable video across YouTube and Roku. The campaign, orchestrated by Publicis Groupe, integrates interactive technology that allows viewers to purchase items directly from the video, enhancing the shopping experience and driving engagement. This approach reflects a growing trend towards combining entertainment…
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Warner Bros Discovery adds interactive and shoppable ads
WBD joins the parade of streamers offering more interactive and shoppable ad units to its ad offerings. The company has introduced a new suite of advertising products for its streaming platform, Max, including shoppable ads and advanced contextual targeting tools. These innovations, announced at the Warner Bros Upfront in New York, aim to enhance viewer…
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YouTube enhances streaming commerce capabilities
“Everywhere commerce” continues to grow as streaming and social platforms continue to experiment with various ways to drive incremental revenue by making it easier for users to purchase products featured in video. The traditional marketing funnel continues to collapse as more and more platforms shorten the distance between awareness and purchase. Approaching spring shopping trends,…
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NBCU partners with Trade Desk to make Olympic inventory biddable
NBCUniversal will make Olympic inventory available programmatically for the first time this summer. The media giant also unveiled a stoppable TV offering called Virtual Concessions that will officially launch during the Games. To do it, the broadcaster is partnering with The Trade Desk, which will build a private marketplace that’ll let advertisers bid on everything…
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More than half of CTV users want to shop from ads
A recent survey from LG Ad Solutions indicates that CTV viewers have a strong desire to collapse the funnel and shop directly from CTV ads. Grain of salt and all considering the source but… MOUNTAIN VIEW, Calif.—LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop…
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Walmart leans into shoppable video for holiday push
The retail giant is planning a new holiday video series dubbed “RomCommerce” that will deploy across Roku, TikTok and YouTube. It will embed roughly 330 products across 23 different videos. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a “RomCommerce of sorts” starting Dec. 2 on Roku,…
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Walmart and Peacock team up on shoppable CTV ads
The idea of shoppable TV has been around for a very long time. The oft-cited example in the early days was the ability to immediately buy the sweater that Jennifer Aniston was wearing during an episode of Friends. At the time, the technology just wasn’t available at scale. But now as TV consumption continues to…
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Best Buy will run three live stream shopping shows as part of holiday push
The electronics retailer is investing in shoppable video this holiday season … Best Buy is adding a new tool to its holiday strategy this year as it tries to improve its connections with customers. The electronics retailer is rolling out a series of livestreamed shopping events. The three shows, which will run weekly through Nov.…
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Walmart boosts shoppable videos with Tastemade cooking shows
Walmart and media company Tastemade last week rolled out shoppable streaming content to give viewers more ideas on what to cook at home during the holidays. Special episodes of Tastemade’s “Struggle Meals” let audiences text an on-screen number to add suggested ingredients to a virtual Walmart shopping cart, and place an order for pickup or…