Tag: Roblox
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Nyx Goes Full High School in Roblox
Nyx Professional Makeup has launched an extensive campaign in Roblox’s Bayside High, engaging Gen Z through interactive experiences like racing challenges and makeup classes. This initiative aims to boost brand awareness rather than direct sales, reflecting a shift in beauty discovery methods, backed by a comprehensive marketing strategy across multiple platforms.
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Weetos Launches Virtual Family Fun on Roblox
Weetos, the playful cereal brand under Weetabix Food Company, is jumping into the digital sandbox with “Weetos World,” a gamified experience on Roblox built in partnership with Fandom. Aimed squarely at kids (and their probably very competitive parents), the project features puzzles, creative zones, and collaborative challenges wrapped inside a virtual world. More than just…
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Roblox’s Green Thumb Moment: “Grow a Garden” Propels Platform Into Prime Time
Roblox just pulled off a feat that deserves a spot in gaming’s record books. “Grow a Garden,” a farming sim, clocked an eye-watering 21.6 million concurrent players—putting it ahead of Fortnite’s legendary 2020 Galactus event. Unlike the competition, this Roblox game didn’t need a one-night-only gimmick to rake in numbers; it’s just users logging in…
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Chipotle Rolls Up Sustainability with Roblox and Free Burritos
Chipotle just became the first restaurant brand to debut a national TV ad inside Roblox, blending immersive gaming with its sustainability message. The 60-second animated spot, Unfolded, created by Venables Bell & Partners, takes viewers on a journey through a world made of folded paper. As the scene transforms from industrial farming to colorful, sustainable…
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Metaverse Marketing: The Top 5 Brand Plays Right Now
The metaverse may not be dominating headlines like AI, but brands are still betting big on virtual worlds. The NFL scored a touchdown inside Roblox with an interactive Super Bowl event, letting players take on challenges as the Chiefs or Eagles, earning in-game currency for digital rewards. Meanwhile, Meta continues its push for a mixed-reality…
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How Clarks is Using Roblox to Turn Gamers into Shoppers
Clarks is continuing its digital strategy on Roblox by teaming up with Netflix’s Stranger Things, marking another step in its branded experiences on the platform. Known for its PlayPrints Simulator game, Clarks is now offering exclusive Stranger Things-inspired avatar accessories like Green Torhill and Upside Down shoes. Fans can access these items through Unlockables.gg, and…
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Dentsu launches “House of Creators” project to support next gen content creation
Dentsu has launched “House of Creators,” a program designed to support next-generation content creators, starting on Roblox. This initiative focuses on accelerating creative talent, integrating intellectual property (IP) into creator projects, and fostering collaborations between brands and creators. With Roblox as a key partner, Dentsu aims to empower about 30 creators by the end 2024,…
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‘Beetlejuice’ Roblox Experience Invites Fans To Buy Real Movie Tickets`
Warner Bros. and Roblox have collaborated on a Beetlejuice-themed experience where fans can immerse themselves in the film’s eerie world through mini-games, puzzles, and exclusive avatar items. In a clever blend of virtual and real-world engagement, users can even purchase movie tickets directly within the experience. This initiative not only revives interest in the Beetlejuice…
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Fenty Beauty returns to Roblox
Fenty Beauty has made a bold return to Roblox with an immersive beauty experience that blends virtual and physical worlds. The activation includes interactive games, exclusive virtual products, and real-life rewards, showcasing the brand’s innovative approach to engaging consumers. Read more at BizBash.
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e.l.f. Beauty and Walmart testing real-world commerce in Roblox
e.l.f. Beauty has partnered with Roblox to launch a pioneering initiative, blending real-world product purchasing within a virtual gaming environment. This collaboration enables players, specifically in the U.S., to buy a special “Pets Hoodie” that aligns with e.l.f.’s cruelty-free ethos directly through a virtual kiosk powered by Walmart within the Roblox platform. e.l.f. Beauty is…
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Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
Six Flags is enhancing guest experiences both digitally and physically by introducing a new Roblox experience featuring virtual rides and a mixed-reality rewards program called “Coastercoin”. This integration allows players to earn digital tokens through gameplay, which can be redeemed for real-world benefits at Six Flags parks. The initiative is part of Six Flags’ broader…
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SOUR PATCH KIDS x Roblox
The SOUR PATCH KIDS brand is bringing its signature sour-then-sweet mischief to Roblox with the new “SOUR PATCH KIDS Mischief Tycoon Experience.” Key highlights: Designed for users 13+ Players engage in mischief to rebuild fruit-themed versions of Mischief Mountain Features mini-games based on SOUR PATCH KIDS flavors: Watermelon Blast, Grape Gallery, and Peach Falls Rewards…
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JBL adds to Roblox activation
The premium audio brand launched JBL Land in Roblox back in February, and has now released a three-part film shot using the platform… GoSpooky launched The JBL Land Movie, what the agency calls the first major brand film on the popular Roblox gaming platform (70 million daily users, 42% under the age of 13, per…
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Metaverse ‘Qatar Adventure’ in Roblox attracts 7.1 million visitors
We’ve covered Qatar Airway’s “Qverse” experience previously, and now Qatar’s International Media Office is reporting some impressive results from its first Roblox activation, including 7.5 million visitors from 32 different countries. Survey results show that 78.5% of respondents reported acquiring new insights into Qatar, while 86.8% expressed a desire to translate their virtual exploration into…
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Walmart shares some details on Roblox and Discord activations
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“Elf” comes to Roblox
Warner Bros and New Line Cinema are celebrating the 20th anniversary of the beloved holiday movie (and seeking to reach a younger audience) by launching a new experience in Roblox. For the 20th anniversary of iconic holiday film “Elf,” Warner Bros. and New Line Cinema are debuting a branded experience in Roblox, showcasing Hollywood’s first…
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Adidas and Reebok launch digital wearables
Sports, apparel and fashion brands continue to experiment with Web3 tech via a combination of digital goods and NFTs. Adidas and Reebok follow Nike, Puma (here and here) and others in pursuing the space. Reebok and Adidas have both announced new projects for bringing goods into virtual spaces, expanding an already salient trend in the…
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Claire’s builds on Roblox investment with new partnership and ‘Shimmerville’ products
We covered Claire’s previous AI and Web3 efforts previously, but the brand is now doubling down on a presence in Roblox … Claire’s has inked a new partnership with creative gaming studio Super League, as it expands its Roblox presence. Super League is a leading developer of immersive experiences for the world’s largest metaverse gaming…