Tag: retail
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Tesco taps AI for hyper-personalised celeb marketing messages
Tesco has launched an AI-driven campaign that delivers hyper-personalized video messages featuring a digital avatar of Olympic gold medalist Jessica Ennis-Hill. This initiative, part of Tesco’s “Stronger Starts” campaign, allows customers to support their favorite local charity community group by creating customized videos where Ennis-Hill mentions their name and cause. Developed by DRPG, the campaign…
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Depop and Selfridges are stitching AI analytics into second-hand fashion
Depop and Selfridges are teaming up with Kelp Technologies to integrate AI into their second-hand fashion businesses. Kelp’s AI, developed by the startup Truss, analyzes market trends and prices for pre-owned apparel, offering insights that help streamline pricing and product recommendations. By automating these processes, the companies aim to reduce costs, save time, and minimize…
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Retail giants bring GenAI into their stores
Retail giants like Target and Walmart are leveraging generative AI in their physical stores to enhance customer and employee experiences. Target’s “Store Companion” app, piloted in 400 stores, aids staff by answering queries and supporting operations, with plans to expand to nearly 2,000 stores by August. Walmart uses AI to scan produce for ripeness and…
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Under Armour Transformed Fitting Rooms into CX and Data-Gathering Differentiators
Under Armour has transformed its fitting rooms into data-gathering hubs using Crave Retail technology. These enhanced fitting rooms feature iPads, allowing customers to view detailed product information and request assistance. This setup fosters personalized service and boosts sales by improving the customer experience. Additionally, the collected data provides valuable insights for optimizing store operations. Under…
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Selfridges and Snapchat launch AR locker room for summer of sport
Selfridges has partnered with Snapchat to launch an AR locker room at its Oxford Street store for the summer of sport. The pop-up allows shoppers to virtually try on sports kits and interact with AR mirrors. Customers can save and share their looks via a one-time QR code on Snapchat. This initiative is part of…
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AdAge Top 5 Metaverse Moments July
McDonald’s and Meta are among the brands in this month’s roundup of metaverse marketing moments… Top 5 for July: Ikea hiring metaverse employees Google’s new gaming strategy Restructuring at Meta Reality Labs McDonald’s returns to the metaverse Walmart’s metaverse commerce experiment Full details at Adage.
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Shake Shack uses AI to drive sales via Reddit
Shake Shack recently launched an innovative ad campaign leveraging generative AI and Reddit. Partnering with Known, they deployed an AI chatbot dubbed “The Big Letbotski” to scan over 80,000 subreddits for relevant conversations around chicken sandwiches. The AI then crafted targeted ads based on trending phrases like “healthy lunch on Sunday.” This 10-day campaign successfully…
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Amazon Deepens AI Integration in Finance Operations
Amazon is advancing its use of generative AI across its finance operations to enhance efficiency and accuracy in tasks like fraud detection, financial forecasting, and tax-related work. This strategic move aims to harness AI’s potential to streamline complex financial tasks and reduce operational costs. The initiative is part of Amazon’s broader effort to implement AI-driven…
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Target launching internal chatbot tool for employees
Target is launching its “Store Companion chatbot” across all nearly 2,000 stores to enhance employee efficiency and customer service. Developed in-house, this AI tool on store handheld devices answers procedural questions and helps with customer interactions. With this move, Target joins other major retailers like Amazon and Walmart in integrating AI to improve operations amidst…
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Lowe’s pilots in-store experience using Vision Pro
Lowe’s has launched an in-store Apple Vision Pro experience at select locations, allowing customers to use the Vision Pro to visualize and personalize kitchen designs with the Lowe’s Style Studio app purpose built for Vision Pro. The service is aimed at enhancing the customer shopping experience by providing a high-tech, immersive platform to design kitchens…
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Walmart continues innovation with GenAI enhancements and more drone delivery
Walmart continues to expand what it has described as a “retail renaissance,” announcing expanded offerings across several areas it has been investing in already: Drone delivery – now available in the Walmart app InHome Delivery and replenishment A Gen-AI Powered Shopping assistant, building on the GenAI search feature it announced at CES in January. At…
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UK Clothing Retailer Sees Boost in Google Shopping Ads with AI-Written Copy
UK clothing retailer Matalan and agency Havas Media UK found that AI-generated Google Shopping ads outperformed human-written ones, with up to a 16% increase in search impressions for men’s suits. The AI utilized, including ChatGPT-4, optimized product descriptions with keyword-heavy sentences that were more favorable to Google’s algorithms, enhancing product visibility and impressions significantly. Sounds…
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Slam Dunk Strategy: How Reese’s Nailed Its NCAA Omnichannel Campaign
The CPG brand used Augmented Reality to help sales reps show retail partners what in-store activations could look like… Reese’s brought its physical marketing precision to new heights for its Reese’s Carmel Big Cup activation. The company developed advanced technology in-house that visually places digital mock-ups of displays in stores. Powered by augmented reality and…
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Walmart launches Walmart Realm, and immersive shopping experience
Walmart’s new digital shopping experience, “Realm,” is designed to make e-commerce more immersive. The platform employs gamification and integrates physical and virtual retail, attracting customers with engaging online buying options. The retail giant tapped a trio of influencers to help curate products and design the experience. The activation is in part a response to consumer…
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Should Shopping Malls Include Gamification and Experiential Retail?
RetailWire explores the potential benefits and challenges of integrating gamification and experiential retail into US shopping malls. The conversation highlights how gamification, such as ION Orchard’s augmented reality game within its loyalty app, can transform shopping into an interactive experience, enhancing customer engagement and retention. This approach is seen as a way to keep the…
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Macy’s and Disney deploy AR virtual try on
From Chain Store Age… Macy’s is deploying augmented reality to enhance the shopping experience of a Disney in-store shop at its Herald Square flagship in New York City. In a recent conversation with Chain Store Age, Iman El Khatib, VP of merchandising strategy at Macy’s, explained the rationale behind an activation of Zero10 virtual try-on technology at…
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PacSun promotes presence on Roblox with ads
Pacsun is deepening its engagement on Roblox by launching digital advertising a year after introducing its “Pacsun LA Tycoon” game, which attracts 60,000 monthly users. The company plans to expand its Roblox presence with new L.A.-inspired features to align with its summer campaign, enhancing both virtual and physical customer interactions. This strategic move highlights Pacsun’s…
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How Major Brands Are Capitalizing on TikTok Shop
Despite the potential U.S. ban on TikTok, brands like Coca-Cola, Benefit Cosmetics, and e.l.f. Beauty continue to use TikTok Shop effectively. They employ the platform for product launches and influencer collaborations to drive sales and enhance brand visibility. Social commerce is still in relatively early days but growth and best practices are emerging. Even as…
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Walmart pilots virtual commerce with Roblox
Walmart launched its Discovered experience in Roblox last year and provided some details on early success metrics earlier this year. Now, Walmart and Roblox have launched a pilot project that merges virtual and physical e-commerce on the Roblox platform. This initiative allows Roblox users to purchase real Walmart items via a virtual storefront within the…
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Best Buy launches Vision Pro app
The electronics retail giant has revealed a dedicated app for Apple’s Vision Pro spatial computing device. Called “Envision,” the app allows people to browse certain products and see how they would look in their physical home environments via augmented reality. According to Best Buy, the Envision app is meant to help consumers plan their “ultimate…
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eBay is experimenting with generative AI for ad personalization
eBay has been experimenting with GenAI over the last six months to drive ad personalization at scale. “A lot of where we’ve focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want, when you might want it, how you might want it,” said Adrian…
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Walmart unveils ‘Store of the Future’ shopping experience
The retail giant is planning to remodel several stores in Michigan to feature new digital-physical integrations. The remodel features improved layouts, expanded product selections and innovative technology to help associates better support customers and make their shopping experience more convenient and enjoyable. “The biggest thing is we want to make sure that we’re constantly evolving…
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Sephora launches “Sephora Universe”
The innovation team at Publicis Media recently revealed an ambitious Web3 program for Sephora…
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Walmart shares some details on Roblox and Discord activations
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Walmart leans into shoppable video for holiday push
The retail giant is planning a new holiday video series dubbed “RomCommerce” that will deploy across Roku, TikTok and YouTube. It will embed roughly 330 products across 23 different videos. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a “RomCommerce of sorts” starting Dec. 2 on Roku,…
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AdAge November Metaverse round up
AdAge’s top 5 metaverse moments from November: 5. The Sandbox lurches back to life – the platform grabs headlines again with Gucci partnership 4. Cool Cats in the material world – the NFT brand launches float balloon in Macy’s Thanksgiving Day parade 3. NHL launches NFT trading platform – “NHL Breakaway” platform seeks to turn…
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Deutsch LA’s new “Rescue Writer” tool aims to boost pet adoption
We’re pet people here at WNIE, and are big fans of this fun and impactful tool from Deutsch LA and PetSmart Charities. A lot of AI use by advertisers can feel superfluous, but here’s a project with undeniable utility—Deutsch LA’s “Rescue Writer” tool for PetSmart Charities, which generates bios for pets waiting to be adopted…
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Digital Signage, Analytics Solutions Help Walmart Capture Shopper Information
From AVNetwork regarding Walmart analytics and digital signage deployments in Mexico… Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200…
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Walmart and Peacock team up on shoppable CTV ads
The idea of shoppable TV has been around for a very long time. The oft-cited example in the early days was the ability to immediately buy the sweater that Jennifer Aniston was wearing during an episode of Friends. At the time, the technology just wasn’t available at scale. But now as TV consumption continues to…
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Best Buy will run three live stream shopping shows as part of holiday push
The electronics retailer is investing in shoppable video this holiday season … Best Buy is adding a new tool to its holiday strategy this year as it tries to improve its connections with customers. The electronics retailer is rolling out a series of livestreamed shopping events. The three shows, which will run weekly through Nov.…
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Macy’s leaps into the shoppable metaverse
The metaverse has had its fair share of detractors over the last year or so, but this iconic retailer is jumping in with two feet – launching a new 3D gamified experience that hooks into e-commerce as well. The experience was built in partnership with Journee. The marketing world may be suffering from some metaverse…
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McDonald’s CM/CX-O reviews app-focused loyalty reboot
At a recent DPAA event, Tariq Hassan spoke about how the QSR power house has transformed its marketing strategy across a number of dimensions – including rebooting the brand’s loyalty program and the role that mobile played in that reinvention. Great case study on the value and importance of first party data, among other things……
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Walmart brings virtual makeup try on to its app
Augmented Reality Virtual Try On, especially for beauty products, is nothing new, but interesting to see the retail giant bring the capability directly into its flagship shopping app. It seems to have impressive range as well, featuring more than 1,400 products from 20 different brands. Walmart partnered with beauty and fashion technology company Perfect Corp.…
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Bratz World AR Experience Brings Fashion Dolls to Life at Walmart
From a recent AdWeek story… Ahead of the holiday shopping season, toy company MGA Entertainment has brought a Bratz World augmented reality experience to Walmart stores across the U.S., allowing fans to celebrate their love of the fashion dolls in a variety of ways. Now through the end of the year, shoppers will be able…
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Metaverse roundup, September 2023
AdAge is out with their latest roundup, featuring news and examples from … Meta layoffs, reportedly focused on custom chip development team Jack Daniels Vitamin Water (which we covered here) Roblox platform news Walmart Check out the full roundup here.
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Walmart experiments with generative AI to help people shop
The retail giant has been leveraging advanced technologies like AI for office workers and VR for training floor staff (we heard at AWE this year that they have trained more than 1 million associates using VR). Now it is tapping GenAI for shopping tools. In a briefing with reporters in San Francisco [last week], Walmart…