Tag: retail media networks
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How Walmart’s AI Agents Are Changing Advertising Strategies
Walmart is developing an AI-powered command center to enhance ad strategies and streamline retail operations. Central to this initiative is “Marty,” an AI tool for automating ad campaigns and seller onboarding. Walmart aims to efficiently link trends, manufacturing, and influencer marketing through AI, fundamentally transforming how media is bought and sold.
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👀 Eye See What You Did There: Dentsu Bakes Eye-Tracking Into Retail Media Planning
Dentsu is betting that where shoppers look matters just as much as what they buy. In what it’s calling a “world’s first,” the agency network has integrated real-world eye-tracking data into its global media planning system. Partnering with Co-op Media Network and Lumen Research, the system pulls in attention data from surveys done at UK…