Tag: packaging
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Chips Ahoy Enters the Upside Down with ‘Stranger Things’ AR Game
Chips Ahoy is diving into the “Stranger Things” multiverse just in time for the show’s final season by launching an augmented reality (AR) game hidden within its cookie packaging. Starting August 11, fans who scan on-pack QR codes or visit a dedicated microsite can unlock a digital Upside Down, where they search for virtual cookies…
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Weetos Launches Virtual Family Fun on Roblox
Weetos, the playful cereal brand under Weetabix Food Company, is jumping into the digital sandbox with “Weetos World,” a gamified experience on Roblox built in partnership with Fandom. Aimed squarely at kids (and their probably very competitive parents), the project features puzzles, creative zones, and collaborative challenges wrapped inside a virtual world. More than just…
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Coca-Cola continues its deep dive into GenAI with new Holiday TV spots
Coca-Cola has launched its first AI-driven holiday TV commercials, leveraging generative AI to reimagine its iconic “Holidays Are Coming” campaign from 1995. Collaborating with AI studios like Secret Level, Silverside AI, and Wild Card, Coca-Cola developed three distinct versions of the ad, tailored for global broadcast across various platforms. Instead of traditional filming, AI tools…
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Mattel Taps Adobe AI for Barbie Packaging This Holiday Season
Mattel has taken a creative leap for the 2024 holiday season by using Adobe’s Firefly AI platform to design packaging for two of its Barbie dolls. The AI-generated designs feature intricate backgrounds, including a picture frame and bow motif for the Holiday Barbie and a basketball court scene for the Sue Bird Barbie. According to…
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Kellanova’s RxBar Turns to Augmented Reality, TV Star to Motivate Consumers
RxBar, a Kellanova brand, has launched an augmented reality (AR) campaign featuring Matt James, a marathon runner and former star of “The Bachelor.” Consumers who scan select RxBar packaging can access a 3D holographic message from James, offering motivational support. This AR feature is available until October 18, 2024, across multiple flavors including Chocolate Sea…
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Diageo’s Johnnie Walker unveils generative AI personalised bottle experience
Diageo has launched an interactive experience for Johnnie Walker Blue Label at Edinburgh, using generative AI in collaboration with artist Scott Naismith. Visitors answer three questions to influence the design of their bottle, which is then printed on-site. This initiative, available throughout August 2024, is part of Diageo’s Project Halo and aims to blend art…
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PepsiCo experiments with Smart Cans and AI hydration coaching
At Cannes Lions, PepsiCo showcased its latest AI-driven innovations for Gatorade and Pepsi. Gatorade introduced an AI Hydration Coach, “Anna,” designed to provide personalized hydration advice using data from the Gatorade Sports Science Institute. Meanwhile, Pepsi debuted the Smart Can, a connected device featuring digital screens and sensors to enhance consumer engagement through personalized experiences.…
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BODYARMOR is launching a series of AR-enhanced collector bottles
BODYARMOR has introduced a series of limited edition collector bottles that feature augmented reality (AR) enhancements. This new lineup includes bottles for various athletes across the NFL, MLB, and other sports, enabling interactive experiences like virtual games and simulations linked to the athletes. For instance, Ryan Blaney’s bottle offers a virtual pit stop experience, and…
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Coca-Cola teams with Marvel for “Heroes” on-pack promotion featuring AR
Coke has been unafraid to experiment with a variety of emerging technologies including AI (as part of its “Create Real Magic” campaign and again for the holidays), custom AI-designed QR codes and Augmented Reality. The beverage giant returns again to the AR space, this time in partnership with Marvel – enabling users to scan codes…
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General Mills launches AR cereal game
To promote the brand’s newest character in the Monster Cereal lineup, General Mills has launched a WebAR game called “Creep to a New Beat.” Just in time for Halloween, the new game (and cereal) feature Carmella Creeper, the first female character in the lineup. Built by VMLY&R Commerce and Groove Jones. To celebrate Halloween, General…
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19 Crimes reveals AR-enabled Halloween themed bottles
Enhancing packaging with AR is a common use case for the technology and here’s a cool example from winemaker 19 Crimes, who partnered with Universal Monsters on the program… To celebrate the Halloween season, winemaker 19 Crimespartnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster…
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Chobani adds AR enhancements to Halloween packaging
From AdWeek… To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load…
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Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging
Enhancing product packaging is a common use case for Augmented Reality, and Immertia aims to make it easier for brands to enable … Tech start-up Immertia has introduced an AI-powered concept that turns product packaging into an interactive experience for consumers. Called a “Hologram Concierge” concept, the idea sees an “intelligent holographic assistant” linked into…
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Pepsi’s Apple Music promo features on-pack QR codes
Pepsi is teaming up with Apple and global superstar Bad Bunny to reward customers with free Apple Music subscription for 3 months. The “Press Play On Summer” offer provides unlimited listening on Apple Music with the purchase of select limited-edition PepsiCo beverages. Starting today, music lovers should look for the “Press Play On Summer” offer…
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Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes
The classic sandwich cookie brand is experimenting with new creative commerce solutions that engage fans and open up new purchase opportunities. Oreo, the 111 year-old Modelez-owned cookie brand that famously claims to be “milk’s favorite cookie,” has unveiled a new interactive commerce experience to prove just that. The new campaign, dubbed ‘Oreo Codes,’ leverages special…
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Coca Cola uses light up packaging in Star Wars tie up
Coca Cola combines packaging innovation with a scavenger hunt for a really interesting campaign timed to the release of the latest Star Wars movie. The combination of e-ink, QR, RFID and augmented reality promises to continually drive an evolution in packaging. All of these technologies have tremendous potential to help bridge the gap between the…
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Coca-Cola activates holiday packaging with AR polar bears
Brand usage of Augmented Reality continues to grow, and this is a great example of a CPG brand leveraging product packaging to trigger a fun – if a bit gimmicky – experience for consumers. <div class="sqs-video-wrapper" data-provider-name="YouTube" data-html="”> Full story at MobileMarketer.
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Coca-Cola cans activate animated stories in AR
For years, it seemed as though mainstream marketers were ignoring the potential to leverage product packaging to activate compelling mobile brand experiences. It still doesn’t seem as widespread as it ought to be, but it does feel like we’re starting to (finally) see some more examples. Witness this Coca-Cola example, and others highlighted in the…