The classic sandwich cookie brand is experimenting with new creative commerce solutions that engage fans and open up new purchase opportunities.
Oreo, the 111 year-old Modelez-owned cookie brand that famously claims to be “milk’s favorite cookie,” has unveiled a new interactive commerce experience to prove just that.
The new campaign, dubbed ‘Oreo Codes,’ leverages special offers for Oreo cookies – cleverly hidden in plain sight on every milk carton. Developed in partnership with VMLY&R Commerce, a creative commerce agency, the initiative enables consumers to simply scan the barcode on a milk carton – whether in the grocery store or at home – using a portal at oreocodes.com, to unlock a special discount.
Full story at The Drum.