Tag: museum
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Louvre and Snapchat: six masterpieces come alive in augmented reality
The Louvre has teamed up with Snap’s Paris AR Studio on a free smartphone-based AR experience called The Incredible Unknowns of the Louvre. Visitors scan a QR code on the label of six selected works, which launches Snapchat and overlays reconstructions, animations, and explainers that surface details time (and museum lighting) tends to hide—like original…
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New virtual reality experience brings an epic medieval adventure to life in London
Fever is adding another stamp to its London “VR expeditions” passport with The Last Stronghold: An Epic Medieval Adventure, launching 12 March 2026 at W12 Shopping Centre in Shepherd’s Bush. Built by Excurio with France’s Centre des monuments nationaux (CMN), it uses free-roam VR to drop visitors inside medieval Carcassonne—a UNESCO-listed fortress city—at its early-14th-century…
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Eurovision, Dragons, and Red Bull: AR Filters Get a May Makeover
May saw marketers crank up the interactivity with AR filters that blended fandoms, film promotions, and party vibes—all with a swipe and tap. Eurovision led the way on TikTok, rolling out head-controlled filters that encouraged users to rank songs and engage with the competition like never before. Instead of just arguing over point totals, fans…
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Explore a Korean Royal Court Ceremony From the 1800s via AR
From AdWeek… To increase public interest in South Korea’s cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and woomihope.org to recreate a royal ceremony from 1887 in augmented reality. Visitors to Gyeongbokgung Palace in Seoul will be able to experience the Joseon Dynasty’s royal court…
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Louvre Augmented Reality Exhibit With Snapchat Uncovers Ancient Egypt
Enhancing museum exhibits with augmented reality is a great use case for the immersive technology and a fantastic way for museum curators and programmers to bring art and history to life via a relatively new digital + physical canvas. In this case, the Parisian museum enhances some of its own installations via Snapchat while also…
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LACMA, Snap Unveil Final Series of AR Monuments Across Los Angeles
Interesting AR program for the Los Angeles County Museum of Art (LACMA) via Snap AR Lenses… As part of its multi-year LACMA x Snapchat: Monumental Perspectives initiative, the Los Angeles County Museum of Art (LACMA) and Snap released the third and final collection of augmented reality monuments designed to highlight the diverse histories and perspectives…
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Verizon and The Met partner to bring historical items to Roblox
Not to be outdone by the British Museum, The Metropolitan Museum of Art in New York City is teaming up with Verizon to allow consumers to use a mobile app to scan various pieces of art to unlock digital collectibles… Museums have been exploring the use of AR technology to enhance their visitor experience for…
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The British Museum Will Enter the Metaverse via ‘The Sandbox’
From Decrypt … London cultural stalwart The British Museum is partnering with Ethereum-based metaverse game, The Sandbox, to create a range of NFT digital collectibles in conjunction with the museum’s licensing partner, French startup LaCollection. According to a press release, these will “reflect the breadth and depth of The British Museum’s collections,” offering “new immersive…