Tag: image recognition
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Philips Uses AI to Cut Image Chaos
Philips had a not-so-small problem: a bloated image library of 200,000 photos and a global marketing team struggling to find anything in it. Manually sorting images by file names and outdated metadata wasn’t cutting it anymore. So they brought in Google Cloud’s Vertex AI and a generous helping of computer vision to solve it. The…
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Mtn Dew rewards Twitch streamers featuring its products
The high energy CPG brand seeks better align itself with game streamers by rewarding those that place Mtn Dew products on camera. Mtn Dew is out with a new marketing stunt that uses technology capable of locating its products within gamers’ live streams. The effort is a collaboration with Twitch and the latest from Mtn…
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Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo
The summer beverage music promo wars are heating up. First Pepsi partners with Apple and Bad Bunny on a music promotion featuring on-pack QR codes, and now Coca-Cola’s Vitamin Water brand has teamed up with Amazon for a music promotion. In this one, consumers can scan bottles of Vitamin Water to unlock curated playlists. Select…
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PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning
PepsiCo is increasing visibility into cross-basket analytics and cutting down on the time it takes to validate purchases by leveraging artificial intelligence and machine learning. Multiple regional loyalty marketing teams at the company are tapping into technology that is allowing PepsiCo to implement receipt capture and data extraction on its JOY customer loyalty app. The…
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Amazon joins the visual search & shop party
Amazon recently announced a new feature called StyleSnap that enables customers to take a photo and shop similar items in the look. The concept definitely makes sense – and has been an option on social platforms and from leading fashion retailers for a while now. In theory, it leverages machine learning to remove friction from…
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McDonald’s turns your fries into a playlist
McDonald’s is encouraging people to play with their food – specifically their fries. A template on the tray liner encourages people to lay fries of different lengths out (some eating required), and then scan the image using the Spotify app to unlock fry-themed playlists. It’s a shame to let fries get cold like that, but…