Tag: grocery
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Target’s App Now Takes a Photo Instead of a Search Term
Target has enhanced its shopping app with four AI features. The key addition is a photo search option, enabling users to upload images to find similar products. Other features include AI review insights that categorize reviews by themes, a Buy Again function for easy access to frequently purchased items, and Continue Shopping, which tracks recently…
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Instacart Built One Grocery Assistant and Is Selling It Three Ways
Instacart has launched Clementine, an AI grocery assistant available to U.S. and Canadian customers, allowing for easy order creation based on plain-language requests or handwritten lists. With access to over 2 billion items and real-time inventory data from nearly 100,000 stores, customers can enjoy personalized meal suggestions. A Harris Poll shows over 80% of adults…
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Rob Riggle’s AI Clone Hosts the Strangest Super Bowl Party Yet—With Guac
Just in time for Super Bowl LX, Avocados From Mexico is launching a digital experience that fuses comedy, sports prediction, and your snack table. Enter the “Guac Guru,” an AI avatar of Rob Riggle decked out like a mystical football sage, dishing out both playoff predictions and guacamole recipes. Powered by SportsDataIO and built by…
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Kroger Launches AI-Powered Agent Monday for CPG Brands
Kroger’s media and data science division, powered by 84.51°, is giving CPG brand partners a little extra time back in their Mondays by launching Agent Monday—an AI-generated email digest tailored specifically for category managers. The weekly report taps into Kroger’s Stratum platform to deliver automatically curated performance insights covering everything from last week’s household trends…
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Morrisons Builds a Digital Twin for Supply Chain Optimization
British grocer Morrisons is rewiring how its supply chain thinks. In partnership with AI simulation firm Kallikor, Morrisons is building a “digital twin” of its full supply network. Think of it as a virtual sandbox that mirrors the real-world logistics web: warehouses, delivery flows, customer demands, the whole nine yards. The digital model runs on…
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Walmart’s Scintilla: Turning AI Insights retail wins
Walmart is expanding its data analytics platform, Walmart Luminate—now rebranded as Scintilla—to harness the power of AI for enhanced data-driven decision-making. This revamped platform is designed to give brands actionable, real-time insights on customer behavior, inventory trends, and marketplace dynamics. Rather than simply supplying data, Scintilla interprets and contextualizes it, empowering brands to make fast,…
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Tesco taps AI for hyper-personalised celeb marketing messages
Tesco has launched an AI-driven campaign that delivers hyper-personalized video messages featuring a digital avatar of Olympic gold medalist Jessica Ennis-Hill. This initiative, part of Tesco’s “Stronger Starts” campaign, allows customers to support their favorite local charity community group by creating customized videos where Ennis-Hill mentions their name and cause. Developed by DRPG, the campaign…
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A framework for using AI in marketing
In this Think with Google post, Marie Gulin-Merle (global VP of Ads marketing at Google) and Alison Wagonfeld (VP of marketing at Google Cloud) outline a framework for integrating AI into marketing. The framework focuses on using AI for measurement and insights, media and personalization, and creative and content. Key steps include leveraging first-party data…
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Avocados From Mexico skips Super Bowl ad in favor of AI stunt
Avocados From Mexico is taking a pass on running an ad in this year’s Super Bowl, and is instead launching a microsite featuring generative AI guacamole recipes… The produce marketer has unveiled “GuacAImole,” a microsite that outputs guacamole recipes using generative AI as its creative fuel. It will develop a recipe based on any kind…
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Walmart takes in-home grocery delivery to the next level
Amazon’s in-home delivery is a bold step. Do people trust the brand enough to allow strangers into their homes? A combination of a smart lock and in-home camera provide some small level of assurance that delivery people are only coming inside your house as far as necessary to drop a package off and then leave.…