Tag: grocery
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Rob Riggle’s AI Clone Hosts the Strangest Super Bowl Party Yet—With Guac
Just in time for Super Bowl LX, Avocados From Mexico is launching a digital experience that fuses comedy, sports prediction, and your snack table. Enter the “Guac Guru,” an AI avatar of Rob Riggle decked out like a mystical football sage, dishing out both playoff predictions and guacamole recipes. Powered by SportsDataIO and built by…
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Kroger Launches AI-Powered Agent Monday for CPG Brands
Kroger’s media and data science division, powered by 84.51°, is giving CPG brand partners a little extra time back in their Mondays by launching Agent Monday—an AI-generated email digest tailored specifically for category managers. The weekly report taps into Kroger’s Stratum platform to deliver automatically curated performance insights covering everything from last week’s household trends…
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Morrisons Builds a Digital Twin for Supply Chain Optimization
British grocer Morrisons is rewiring how its supply chain thinks. In partnership with AI simulation firm Kallikor, Morrisons is building a “digital twin” of its full supply network. Think of it as a virtual sandbox that mirrors the real-world logistics web: warehouses, delivery flows, customer demands, the whole nine yards. The digital model runs on…
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Walmart’s Scintilla: Turning AI Insights retail wins
Walmart is expanding its data analytics platform, Walmart Luminate—now rebranded as Scintilla—to harness the power of AI for enhanced data-driven decision-making. This revamped platform is designed to give brands actionable, real-time insights on customer behavior, inventory trends, and marketplace dynamics. Rather than simply supplying data, Scintilla interprets and contextualizes it, empowering brands to make fast,…
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Tesco taps AI for hyper-personalised celeb marketing messages
Tesco has launched an AI-driven campaign that delivers hyper-personalized video messages featuring a digital avatar of Olympic gold medalist Jessica Ennis-Hill. This initiative, part of Tesco’s “Stronger Starts” campaign, allows customers to support their favorite local charity community group by creating customized videos where Ennis-Hill mentions their name and cause. Developed by DRPG, the campaign…
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A framework for using AI in marketing
In this Think with Google post, Marie Gulin-Merle (global VP of Ads marketing at Google) and Alison Wagonfeld (VP of marketing at Google Cloud) outline a framework for integrating AI into marketing. The framework focuses on using AI for measurement and insights, media and personalization, and creative and content. Key steps include leveraging first-party data…
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Avocados From Mexico skips Super Bowl ad in favor of AI stunt
Avocados From Mexico is taking a pass on running an ad in this year’s Super Bowl, and is instead launching a microsite featuring generative AI guacamole recipes… The produce marketer has unveiled “GuacAImole,” a microsite that outputs guacamole recipes using generative AI as its creative fuel. It will develop a recipe based on any kind…
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Walmart takes in-home grocery delivery to the next level
Amazon’s in-home delivery is a bold step. Do people trust the brand enough to allow strangers into their homes? A combination of a smart lock and in-home camera provide some small level of assurance that delivery people are only coming inside your house as far as necessary to drop a package off and then leave.…