Tag: e-commerce
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Mediaocean: CTV, GenAI and Social Video are most important trends for marketers
According to a Mediaocean survey, marketers are watching three important consumer trends: CTV / Streaming Generative AI Social video In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social…
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How Major Brands Are Capitalizing on TikTok Shop
Despite the potential U.S. ban on TikTok, brands like Coca-Cola, Benefit Cosmetics, and e.l.f. Beauty continue to use TikTok Shop effectively. They employ the platform for product launches and influencer collaborations to drive sales and enhance brand visibility. Social commerce is still in relatively early days but growth and best practices are emerging. Even as…
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Walmart pilots virtual commerce with Roblox
Walmart launched its Discovered experience in Roblox last year and provided some details on early success metrics earlier this year. Now, Walmart and Roblox have launched a pilot project that merges virtual and physical e-commerce on the Roblox platform. This initiative allows Roblox users to purchase real Walmart items via a virtual storefront within the…
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Best Buy launches Vision Pro app
The electronics retail giant has revealed a dedicated app for Apple’s Vision Pro spatial computing device. Called “Envision,” the app allows people to browse certain products and see how they would look in their physical home environments via augmented reality. According to Best Buy, the Envision app is meant to help consumers plan their “ultimate…
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SXSW 2024: A Communal Experience Designed for Individual Exploration
South by Southwest is a very unique and special event. Its superpower is rooted in bringing together smart, talented people from different disciplines and walks of life: artists, technologists, consultants, filmmakers, musicians, influencers, customer experience specialists, CMOs, CCOs, startup founders, senior agency executives, and more. Something magical happens when you bring together this sort of…
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eBay is experimenting with generative AI for ad personalization
eBay has been experimenting with GenAI over the last six months to drive ad personalization at scale. “A lot of where we’ve focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want, when you might want it, how you might want it,” said Adrian…
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More than half of CTV users want to shop from ads
A recent survey from LG Ad Solutions indicates that CTV viewers have a strong desire to collapse the funnel and shop directly from CTV ads. Grain of salt and all considering the source but… MOUNTAIN VIEW, Calif.—LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop…
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Taylor Swift launches immersive experience to promote ornament collection
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Amazon expands social commerce ambitions with Snap and Meta
The retail giant announced separate deals (less than a week apart), enabling users to buy products from Amazon directly from ads on the social platforms. See the Meta news here on CNBC and Snap via The Information.
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Walmart and Peacock team up on shoppable CTV ads
The idea of shoppable TV has been around for a very long time. The oft-cited example in the early days was the ability to immediately buy the sweater that Jennifer Aniston was wearing during an episode of Friends. At the time, the technology just wasn’t available at scale. But now as TV consumption continues to…
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eBay rolls out a tool that generates product listings from photos
We’ve covered Amazon’s recent AI tools for sellers, and now eBay is getting into the mix with a generative AI tool that (supposedly) automagically generates product descriptions from photos … eBay is rolling out a new AI tool for marketplace sellers that can generate a product listing from a single photo. Available in the eBay…
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Walmart accelerates drone delivery plans with new partnership
It’s been a while since we’ve run across drone delivery news, but Walmart recently announced a new partnership with Wing. It’s still a relatively small portion of the retail giant’s delivery business but interesting to see the ongoing commitment to growing the service. Two years ago, we embarked on a journey to make the convenience…
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Amazon aims to help sellers write better product descriptions with AI
The tech giant has been using AI across its various offerings for years, of course – but has recently been ramping up efforts to put generative AI to use. We covered the tests they are doing with product reviews recently, and now Amazon is looking to use AI to help marketplace sellers write better product…
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Amazon taps generative AI to enhance product reviews
Once a critical input into purchase decisions, e-commerce ratings and reviews have become hit or miss at best. Amazon has been fighting this battle for years, trying to eliminate fake or misleading reviews. And now the retail giant has announced it is testing a generative AI tool to extract insights and generally make ratings and…
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Profitero Launches AI-Powered Retail Analytics
The platform, part of Publicis Groupe, aims to open its vast collection of commerce data to simple text queries via a chatbot-like interface. Per AdAge, the new release aims to solve two key problems: managing a wide range of data, including sales, supply chain and media spending, in a way that a wide range of…
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Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo
The summer beverage music promo wars are heating up. First Pepsi partners with Apple and Bad Bunny on a music promotion featuring on-pack QR codes, and now Coca-Cola’s Vitamin Water brand has teamed up with Amazon for a music promotion. In this one, consumers can scan bottles of Vitamin Water to unlock curated playlists. Select…
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Elizabeth Arden Launches Shoppable Virtual Store
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of…
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‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’
This one is super interesting both for a new distribution channel for Amazon and a new revenue/monetization model for game developers, including AR leader Niantic … The so-called “everything store” is looking to go “anywhere.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping experience intended to allow customers to buy physical products,…
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Amazon Plans to Generate Photos and Videos for Advertisers Using AI
According to a paywalled report at The Information, Amazon is building a team to work on artificial intelligence tools that will generate photos and videos for merchants to use in advertising campaigns on its platform, a company spokesperson confirmed, efforts that could help diversify its ad business. You can get 25% off of a subscription…
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American Eagle Outfitters launches resale with ThredUp
American Eagle Outfitters (AEO) has announced a new partnership with ThredUp that has seen it launch its own resale site for the brand’s secondhand and vintage clothing. Entitled ‘Re/Ae’, the platform has been curated by the fashion group itself and utilised ThredUp’s Resale-as-a-Service (RaaS) technology to power the experience. It comes as AEO looks to…
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You Can Now Order Domino’s Pizza Using CarPlay
Do we call it car commerce? Dashboard commerce? Domino’s Pizza today announced that customers in the U.S. can now place a pickup order using Apple CarPlay. However, you can’t freely choose toppings in the car, as the functionality is only available for preselected or recently placed orders. Full story at Macrumors
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Levi’s Will Test AI-Generated Models to Boost Inclusivity and Personalization
A new pilot program see the iconic denim brand experimenting with the use of AI-generated models. The announcement raised some important questions – is the goal really about increasing diversity? Allowing more personalization for the end user? How many human models will be displaced? Is the program actually more about cutting costs? Two different takes…
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Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
Ralph Lauren has partnered with the video game Fortnite to introduce a digital clothing and accessories collection within the Fortnite Item Shop and a physical capsule collection. As part of the partnership, the company has redesigned its Polo Pony logo, the first time the brand has done so in its 50-year history. Inspired by the…
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Snapchat + Shake Shack Deliver Experiential AR Stunt During Advertising Week in NYC
“Snap Shack” is a really interesting collaboration mashing up experiential marketing, augmented reality and next-gen stoppable content. Read the full story at AdAge
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JCPenney Sees Cart Abandonment Drop 18% With Predictive AI
There is no shortage of stories about the power and impact of artificial intelligence, especially predictive AI. Useful across a wide variety of verticals and use cases, it can be particularly effective for retail and e-commerce – as illustrated by this (admittedly not very detailed) case study… Full story at Retail Info Systems
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Papa John’s Reaches 25% Conversion Rate with AR Campaign
AR Insider covers Papa John’s Valentine’s Day campaign and showcases some impressive (almost unbelievable) conversion rates. AR often gets panned as a gimmick, but if it can achieve anywhere close to this type of performance for stoppable experiences ongoing, it’ll become a valuable tool for marketers. Full story at AR Insider
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Virtual Stores Picking up Steam Amid Pandemic
Virtual reality stores aren’t new, but more and more brands seem to be experimenting with the idea as the global pandemic puts pressure on physical retail environments. While I appreciate the experiential nature of VR and it’s ability to bring a more engaging experience than a flat e-commerce website, there are certain products – and…
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Walmart boosts shoppable videos with Tastemade cooking shows
Walmart and media company Tastemade last week rolled out shoppable streaming content to give viewers more ideas on what to cook at home during the holidays. Special episodes of Tastemade’s “Struggle Meals” let audiences text an on-screen number to add suggested ingredients to a virtual Walmart shopping cart, and place an order for pickup or…
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Leading UK charities to introduce Alexa voice donations
Voice commerce has been on a slow growth curve but Amazon is working with several UK charities to enable voice donations on the back of related advertisements. Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands. The audio ads will run specifically…
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Mondelez breaks into voice-activated e-commerce with Amazon Alexa
This is interesting. It’s the first time I’ve seen a brand activation on Alexa that (apparently) doesn’t require a custom skill. Sure, you can use voice to order specific brands via Amazon, but supposedly with this execution users can say “Alexa, what’s new with Oreo?” to hear the latest news about the brand, including new…
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Big retailers are asking the FTC to recalibrate its definition of antitrust behavior
I’ve got no idea what to say about this yet, but it’s really interesting to watch and you can see both sides of the argument. Amazon continues to say that it represents a TINY (4%, to be specific) portion of overall retail sales. But it dominates in terms of product search and overall influence. When…
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AI predicts whether you’ll return an item before you buy it
With sales anticipated to reach $4 trillion by 2020, e-commerce is an unstoppable force. It’s no real mystery why — customers prefer the convenience of online stores compared with brick and mortar, countless surveys show — but it’s a mixed bag for companies that attempt to edge out rivals with liberal return policies. It’s estimated…
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40% Of Consumers Say Remarketing Annoys, Distracts Them
Roughly 40% of shoppers dislike seeing the same advertisement repeatedly, according to research released Wednesday. And if the campaign is carried out incorrectly, remarketing could have a negative impact on how consumers perceive the brand. The research from The Intent Lab, a research partnership between Performics and Northwestern University, offers interesting insights on what does…
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Walmart takes in-home grocery delivery to the next level
Amazon’s in-home delivery is a bold step. Do people trust the brand enough to allow strangers into their homes? A combination of a smart lock and in-home camera provide some small level of assurance that delivery people are only coming inside your house as far as necessary to drop a package off and then leave.…
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50 Retail Innovation Stats That Prove The Power Of Customer Experience
How we shop has changed drastically in just the past few decades. Instead of window shopping in the mall, many customers now rely on AI product recommendations and shop via mobile without ever setting foot in a store. Retail technology and customer demands may be constantly changing, but one thing that will always be vitally…