Tag: CPG
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P&G has deployed its own GenAI model
Built using OpenAI’s API in order to avoid the risk of proprietary data being used to train models or getting exposed to the public. While AI has been in use at the CPG giant for yers, GenAI opens up new use cases and exponentially increased the number of workers who can benefit from the technology.…
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General Mills launches AR cereal game
To promote the brand’s newest character in the Monster Cereal lineup, General Mills has launched a WebAR game called “Creep to a New Beat.” Just in time for Halloween, the new game (and cereal) feature Carmella Creeper, the first female character in the lineup. Built by VMLY&R Commerce and Groove Jones. To celebrate Halloween, General…
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Three ways PepsiCo is getting DOOH right
DOOH is having a moment (again) as it continues to emerge from the pandemic slump that hit the broader OOH market hard. This story covers off on some of the key benefits and highlights how PepsiCo is using the channel to strike a balance of smart targeting and scale. PepsiCo’s approach to digital out-of-home advertising…
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19 Crimes reveals AR-enabled Halloween themed bottles
Enhancing packaging with AR is a common use case for the technology and here’s a cool example from winemaker 19 Crimes, who partnered with Universal Monsters on the program… To celebrate the Halloween season, winemaker 19 Crimespartnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster…
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Metaverse roundup, September 2023
AdAge is out with their latest roundup, featuring news and examples from … Meta layoffs, reportedly focused on custom chip development team Jack Daniels Vitamin Water (which we covered here) Roblox platform news Walmart Check out the full roundup here.
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Lunchables becomes the first brand to use Niantic’s rewarded AR format
Niantic, the mobile developer behind games like Pokemon Go, announced its rewarded AR ad format at Cannes earlier this year. Now, Kraft Heinz’s Lunchables has become the first brand (beyond the Circle K pilot done for the initial announcement) to leverage the format, which is powered by Niantic’s 8th Wall AR development platform. Rewarded AR…
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Coke Zero Sugar launches DOOH + AR Mashup in the UK
AR thought leader Tom Emrich from Niantic shared this via LinkedIn: As noted in the post, full report available at Little Black Book.
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Chobani adds AR enhancements to Halloween packaging
From AdWeek… To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load…
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Illicit Elixirs Releases AR-Enabled Cans
Illicit Elixirs recently released a new line of caffeine-free, non-alcoholic beverages with pun-filled names like “Late Night Fruity Call.” Each flavor also features a unique AR animation integrated with the artwork on the can. AR studio Tactic produced the experiences in collaboration with creative collective Guts & Glory. ““We felt AR was the perfect approach…
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Vitaminwater sets up shop on Fortnite to promote zero-sugar products
The Coca-Cola owned brand dives deep into the metaverse / gaming platform in a fashion showdown challenge. The experience was created in partnership with gaming company PWR, WPP’s bespoke Open X unit and agency VMLY&R. Vitaminwater is turning to Fortnite to showcase its zero-sugar lineup. The online gaming format is popular with young consumers and…
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Coca-Cola introduces new limited edition flavor powered by AI
Coca-Cola’s latest “creations” limited edition flavor is meant to taste like “what the future could look like.” The brand, which has been leaning heavily into AI for marketing purposes (see here, here and here), is now using the technology to influence product and packaging decisions. We’d love to see more detail on exactly what process…
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Frozen delight Bomb Pops are a hit in Roblox
Remember the old days when the ice cream truck would come through the neighborhood and all the kids would swarm to get their favorite treats? Frozen chocolate eclairs, ice cream sandwiches and more. Nom nom nom. Transcending the real world fun, this summer, Bomb Pops have entered the metaverse via a clever Roblox activation featuring…
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Coca-Cola uses AI-generated QR codes in latest push
The humble QR code is getting a long overdue makeover in a new brand/AI/artist collaboration from the beverage giant… Here’s one unassailable benefit of AI—it can make QR codes look prettier. The humble and usually homely digital code gets a marked upgrade in Coca-Cola’s new campaign, which uses AI to generate artful images that still…
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MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
Milk processor education program MilkPEP is leaning into multiple emerging technologies in an effort to connect with video game fans. It started with a Fortnite mini-game, which was then promoted via a SnapChat lens created by Gale. As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines,…
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C. Mondavi & Family Launches Aviana Wine Collection With AR Labels
From AdWeek: Majority women-owned wine company C. Mondavi & Family’s latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines designed to celebrate “strength, adventure and ingenuity.” Shoppers aged 21+ can scan the QR code on each bottle’s label to load an augmented reality experience in which the…
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Coke expands collaboration with creators and AI
The beverage giant has been on a roll lately, leaning into emerging technologies including NFTs and generative AI. Recently the brand went even deeper into GenAI by inviting 30 creators to its Real Magic Creative Academy. Coca-Cola Co.—which has leaned into AI-enabled marketing more than most marketers—is relying on a diverse group of digital artists and…
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California Milk Processor Board pokes fun at milk imitators, with AI-powered visualizations
From AdAge Creativity: The California Milk Processor Board (CMPB)—creators of the original “Got Milk?” campaign and brand—has released a catchy and visually entertaining musical spot poking fun at them. The ad’s title and message are one: “Everyone Wants to Be Milk.” The spot was created by agency Gallegos United—there’s a subtitled version for Hispanic audiences,…
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Rimmel takes over London with AR Snapchat activation
Interesting product launch campaign that marries digital, geo-spatial AR and DOOH. To excite Gen Z consumers, Rimmel has dabbled in a digital-led campaign that sees a virtual takeover of London’s Tower Bridge. Snap users can transform the iconic landmark by pointing the cameras at it, which will then see the famous bridge ‘melt’ into black…
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Coca-Cola drops new NFT collection
Web3 and NFTs may have been all the rage last year, but many brands have shifted priorities to other emerging technologies like generative AI. Coca-Cola – always one to watch for cutting edge campaigns and experiences – has been leaning into both. We covered their “create real magic” genAI campaign a while back. Now the…
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Sprite launches GenAI chatbot in partnership with Complex Media
Coca-Cola’s lemon-lime soda brand partners with music and culture publisher to celebrate the 50th anniversary of hip-hop. Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip-hop.…
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Jones Soda brings products to life with AR
The quirky soda brand is advancing its AR program with new custom software that enables on-the-fly changes to AR experiences. Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’…
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Immertia’s “Hologram Concierge” Concept Looks To Transform Packaging
Enhancing product packaging is a common use case for Augmented Reality, and Immertia aims to make it easier for brands to enable … Tech start-up Immertia has introduced an AI-powered concept that turns product packaging into an interactive experience for consumers. Called a “Hologram Concierge” concept, the idea sees an “intelligent holographic assistant” linked into…
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Amazon and Vitamin Water Launch Image-Recognition-Powered Music Promo
The summer beverage music promo wars are heating up. First Pepsi partners with Apple and Bad Bunny on a music promotion featuring on-pack QR codes, and now Coca-Cola’s Vitamin Water brand has teamed up with Amazon for a music promotion. In this one, consumers can scan bottles of Vitamin Water to unlock curated playlists. Select…
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PepsiCo Reinvents Loyalty Strategy with AI-Powered Receipt Scanning
PepsiCo is increasing visibility into cross-basket analytics and cutting down on the time it takes to validate purchases by leveraging artificial intelligence and machine learning. Multiple regional loyalty marketing teams at the company are tapping into technology that is allowing PepsiCo to implement receipt capture and data extraction on its JOY customer loyalty app. The…
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Pepsi’s Apple Music promo features on-pack QR codes
Pepsi is teaming up with Apple and global superstar Bad Bunny to reward customers with free Apple Music subscription for 3 months. The “Press Play On Summer” offer provides unlimited listening on Apple Music with the purchase of select limited-edition PepsiCo beverages. Starting today, music lovers should look for the “Press Play On Summer” offer…
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Starburst opens Juicyverse experience in metaverse mall
Starburst has launched its Juicyverse experience inside the metaverse mall known as TheMall, and it’s accessible via any device on the web. The Starburst Juicyverse enables people to visit the virtual mall and engage in virtual entertainment using the MetaVRse Engine 2.0, which lets people connect from any device over a web browser. Alan Smithson…
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Attention-Based PMPs Help Mars And Nespresso Be More Seen And More Green
Is there a correlation between high attention scores, low emissions scores and business outcomes? Brands, including Mars and Nestle-owned Nespresso, are testing technologies to find out, including two new private marketplace (PMP)-based products developed by attention metrics provider Adelaide that were announced last week. Using attention metrics as a proxy targeting signal for reducing emissions…
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Fresh Step uses AI to spotlight adoptable cats
Fresh Step is giving adoptable cats a high-fashion makeover using AI. The cat litter brand launched the “Adoptable Gala,” a campaign that uses generative AI – a subclass of AI that creates text, images and other forms of content from user prompts – to create digital images of real cats bedecked in outlandish and luxurious…
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AdAge AI Activation Roundup
Garett Sloane over at AdAge has pulled together what he’s billing as the top 5 AI activations marketers need to know about. Ranging from cosmic to bizarre, and even more bizarre, it’s worth a read, even if no one is ready for “best pizza of life.” Check it out here.
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Supergoop Celebrates Sunscreen Through AR Snapchat Lens
Sunscreen company Supergoop is encouraging the daily use of SPF products through its latest campaign called Solar Powered Freedom. The campaign celebrates the use of SPF products and encourages people to spend time outside rather than avoiding the sun. The Solar Powered Freedom campaign is Supergoop’s largest investment in brand marketing to date. The campaign…
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Heinz In-Game Experiential Stunt Maps Hiding Places for Gamers
Online first-person shooter games are unrelenting. There’s no pause button, so trying to sneak in a bite to eat while you’re playing can be lethal. But last year, Heinz and Gut São Paulo devised a clever solution to this dilemma with “Hidden Spots.” With research suggesting 80% of gamers eat and drink while they play,…
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Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodes
The classic sandwich cookie brand is experimenting with new creative commerce solutions that engage fans and open up new purchase opportunities. Oreo, the 111 year-old Modelez-owned cookie brand that famously claims to be “milk’s favorite cookie,” has unveiled a new interactive commerce experience to prove just that. The new campaign, dubbed ‘Oreo Codes,’ leverages special…
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Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Advertising agencies are renewing their interest in using AR and VR technologies, which could create new ways to measure consumer engagement. With remote work on the rise, agencies are exploring the potential of AR and VR to create immersive experiences that can connect brands with consumers. These technologies offer the possibility of tracking engagement metrics…
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Disney, Kroger and PepsiCo test retail data for connected TV ads
Disney Advertising has launched a beta test with Kroger Precision Marketing and PepsiCo that will let packaged-goods marketers use shopper data to reach target audiences across select Disney inventory, starting with Hulu. Full story at AdAge or AdExchanger.
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Kind leans in to AR and VR to promote sustainability
Kind Snacks today launched a series of digital activations promoting its new Kind Almond Acres Initiative, a three-year regenerative agriculture pilot project in California, per details shared with Marketing Dive. Activations include a partnership with Snapchat for an augmented reality (AR) lens promoting regenerative agriculture and a designated landing page where consumers can follow the…
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AdAge’s March Metaverse Round Up
This installment features a new CPG activation, some revealing stats about Metaverse Fashion Week and more… Full report at AdAge.