Tag: cosmetics
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Sephora Puts Checkout Inside Google’s AI Loop
Sephora expanded its partnership with Google to become the first prestige beauty retailer to enable shopping directly inside Google’s AI-powered platform through Google Agentic Checkout. In practice, this keeps shoppers on Google. They can ask beauty questions, research ingredients, compare recommendations in real time, build a routine, add products to basket, and check out without…
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L’Oréal Wants ChatGPT to Stop Learning Skincare From Reddit
L’Oréal has a new OpenAI partnership aimed at two things marketers now pretend are separate: product discovery and content production. The deal plugs OpenAI’s models into L’Oréal’s in-house generative system, CreAItech, and lets the company provide up-to-date product information to the models behind ChatGPT. OpenAI leadership has been keen to say this does not mean…
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Behind the A.I. Boom, a Boring Business Is Soaring With Better Ads
DribbleUp, a sports equipment company, says it used to spend its own time and resources figuring out whom to target on Facebook. For the last two years, it has placed those ads “entirely through Facebook’s artificial intelligence tools,” according to The New York Times. Since then, the company says sales have outpaced marketing expenses. It…
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AR Meets Après-Ski: Snapchat’s Winter Village Goes Luxe
Just in time for the holidays, Snapchat has unwrapped its “Winter Village,” an augmented reality experience that brings luxury shopping into the app for users across several regions including the U.S., U.K., and France. Running through December, the activation puts three upscale brands—Chopard, Lancôme, and BOSS—front and center in immersive, branded AR spaces. Accessible via…