Tag: clairvoyant
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Bayer’s Predictive Audience Models Are Beating Its DSP Targeting 4x in Small Tests
Bayer is testing models that spot customers before they churn and price bids by individual rather than cohort — four times standard DSP effectiveness, in small tests its media chief calls a scientific experiment. Its AI search playbook runs through medical journals, not media buys.
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ESPN’s Poker Coverage Adds an AI That Watches for Tells — After Players Are Out
The World Series of Poker returns to ESPN with an AI that reads posture and blink rate for bluffs. It runs on players only after they’ve been eliminated — and its builder doubts it would find anything on a pro who has spent a career erasing tells.
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Google Ads Using Gemini to Predict the Conversions Its Lookback Windows Miss
Google introduced Qualified Future Conversion (QFC), a Gemini-powered metric in Google Ads that predicts the long-term revenue impact of top-of-funnel campaigns by connecting early actions — like brand searches — to expected future sales. Announced at Google Marketing Live in May 2026, it supplements rather than replaces existing conversion metrics like attributed branded searches. The…
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Publicis Buys a Creative Crystal Ball (AdgeAI Joins the Fold)
Publicis Groupe just added another item to its AI shopping cart, acquiring Israel-based AdgeAI for an undisclosed price—funded from the $970 million deal budget it’s set aside for 2026. AdgeAI is a predictive creative analytics platform that uses machine learning to forecast which parts of an ad (video, images, text, GIFs) are most likely to…
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How Visa Wove AI into Its Core Operations
Visa didn’t just dabble in AI—they rebuilt their house around it. With over 2,500 engineers focused solely on AI and more than 100 internal AI apps in production, the company’s approach spans everything from software development to customer dispute resolution. AI is part of the operating system at Visa—literally. Even before large language models became…
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Dynamic AI-Powered DOOH Advertising: Lessons from NYC and Kia
Storage company PODS turned New York City into a test lab for dynamic digital-out-of-home (DOOH) advertising using a roving AI-powered billboard. Working with agency Tombras and Google’s Gemini AI, a PODS truck drove through 299 NYC neighborhoods in just 29 hours, generating over 6,000 hyper-local headlines that pulled in real-time data like traffic, temperature, and…
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AI Gives Advertising Week’s VIPs the Star Treatment
Advertising Week New York is putting its money where its AI is this year. Ahead of next month’s conference, organizers have launched “Tomorrow Needs You,” a personalization-heavy promo push featuring over 100 tailored AI-generated videos for top-tier attendees. Crafted by Mekanism’s new AI Superstudio and powered by Google’s Veo 3 tech, the campaign trades industry…
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How Kellanova Leverages AI to Boost Snack Brands’ Creative Performance
Kellanova, the marketer behind snack staples like Pringles, Pop-Tarts, and Cheez-It, is using AI not to dream up its next campaign, but to fine-tune creative that actually drives results. Partnering with Vidmob and MMA Global, the company analyzed 443 creative assets that ran on Meta platforms—and sifted through billions of impressions—to pinpoint which creative features…
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Three Seconds to Sell: Kellanova’s AI Test Drive in Creative Effectiveness
Kellanova is leveraging AI to enhance its advertising creative through a year-long collaboration with Vidmob and MMA Global. By analyzing 443 assets across ten brands, the company optimized elements to capture attention, resulting in a 2x view-through rate and an 11% ROI increase on AI-scored assets. Additionally, predictive models for sweet and salty products demonstrated…
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IPG Taps Aaru to Help Predict Consumer Behavior
IPG is enhancing precision marketing through a partnership with AI-driven startup Aaru, which creates human simulations to predict audience reactions to campaigns before launch. This innovation, integrated into IPG’s Interact platform and Acxiom toolkit, is designed for improved creative testing and audience targeting across various sectors. The collaboration also includes a new Simulation Studio for…
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In the Relevance Economy, AI’s the New Mad Man
The era of generic B2B messaging is over, replaced by hyper-targeting through AI. Successful brands utilize machine learning to segment audiences and tailor content, enhancing engagement. Companies like Salesforce and Adobe demonstrate significant improvements in metrics by optimizing personalized messaging. Future strategies focus on trust and authenticity over sheer volume.
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Prime Video’s AI Playbook: Helping Fans Grok the Inside Game
Amazon Prime Video’s “Prime Vision with Next Gen Stats” is changing how NFL fans experience football. Using artificial intelligence and machine learning, the broadcast identifies key moments before they happen, like predicting a blitz with a red circle on the screen—perfect for both diehard fans and newcomers trying to make sense of the chaos. This…
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Cineverse Leans on AI for Content Discovery
Cineverse is making waves in the entertainment industry by integrating artificial intelligence (AI) into its operations, aiming to enhance both content discovery and production decisions. In a recent discussion, Cineverse’s President, Erick Opeka, highlighted the company’s focus on three main areas: operating as a full-service entertainment studio, managing enthusiast-driven streaming channels, and developing a next-generation…
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Meet ContextLens: AI-Powered Graphics That Read Your Mind (Almost)
Stagwell’s digital agency, Code and Theory, has introduced ContextLens, a pioneering AI-driven “anticipatory” graphics tool. Designed to analyze what readers are viewing on a page, this tool uses generative AI to produce tailored graphics and informational prompts that deepen user engagement without redirecting them from the page. ContextLens reads metadata and dynamically generates relevant visuals…
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AI-powered personalization works!
One to one messaging has long been the promise of digital marketing, but achieving personalization at scale has been challenging for a variety of reasons, including the challenges in producing the volume of assets required to truly deliver on this promise. Yes, template-driven asset production and dynamic creative optimization have been around for a while,…
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Peacock has cloned Al Michaels’ voice for Olympic recaps
Peacock is using AI to clone the voice of renowned sports announcer Al Michaels for personalized Olympic recaps. This AI-generated voice aims to deliver customized commentary, enhancing the viewer’s experience with personalized recaps and insights based on the user’s expressed interests. Peacock is harnessing A.I. technology to present “Your Daily Olympic Recap on Peacock,” a…
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What does 5G mean to business leaders?
5G is ushering in a new era of high-speed wireless connectivity, super low latency and a massive increase in simultaneous device support. But, what do all of these advancements mean to business and technology leaders?
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Google Maps can now predict how miserable your public transit experience will be
Public transit is easier on your wallet and the environment than driving or taking an Uber, but it’s also frequently a frustrating, crowded experience. Google can’t necessarily fix that, but the company is working to at least prepare you for it: starting today, Maps will show real-time traffic delays for buses and crowdedness predictions for…