Tag: case study
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Case Study: AR Tightens Coca-Cola’s Bottling Operations
Most of the XR hype still likes to hang out in consumer land, but this case study is a reminder that enterprise use is where the receipts are showing up first. AR and VR aren’t being used to entertain here—they’re being used to make front-line work easier: AR for line-of-sight guidance during tasks like assembly,…
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Can AI-Assisted Market Research Be Trusted?
Semaine Health’s CMO, Joahne Carter, wanted to reposition the women’s health supplement brand without paying big-brand research prices—or waiting 3–6 months for the usual focus groups and quant. So she and Y2S Consulting founder Yogesh Chavda used an agentic AI workflow to pressure-test 15 positioning concepts using synthetic respondents. But Carter didn’t fully disclose the…
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Mastercard’s “Test Early, Scale Later” Playbook (No Shiny Objects Required)
Mastercard’s Cheryl Guerin (EVP, global brand strategy and innovation) lays out a simple operating system for emerging tech: get in early, learn fast, and only scale what earns its keep. As she puts it, “We test and learn within almost everything… We want to get in early, understand it, and then decide if it’s something…
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Volkswagen’s New Art Director: An AI That Checks the Headlights (and the License Plate)
Volkswagen Group (10 brands, 6.6M vehicles delivered in the first nine months of 2025) partnered with the AWS Generative AI Innovation Center to tackle a very grown-up marketing problem: making thousands of brand-correct images without paying six figures for every photo shoot or waiting weeks for post-production and approvals. The output is an end-to-end system…
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Walmart’s “Ask Sparky” Is Ringing Up 35% Bigger Carts
Walmart says shoppers who use Sparky, its AI shopping assistant inside the Walmart app, rack up baskets about 35% larger than shoppers who don’t, according to newly appointed CEO John Furner on the company’s Q4 earnings call. Sparky lives behind the smiley-face “Ask Sparky” button and helps customers with product discovery (finding items, summarizing reviews)…
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Nestlé Bets Big on Digital Twins to Accelerate Production
Nestlé has rolled out an in-house AI engine built to churn out high-quality product visuals at scale—and speed. Powered by NVIDIA’s Omniverse and built with OpenUSD, the system creates photorealistic 3D digital twins of everything from Nescafé jars to Purina bags. These aren’t just pretty models—they’re editable assets that get reused across a spectrum of…
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The AI Teammate That Doubled as a Coach
Turns out, AI isn’t just a digital intern—it’s pulling weight like a seasoned pro. In a P&G and Wharton field study, GPT-4 helped junior staff perform at near-expert levels and single-handedly reproduced the output of entire teams, all without inflating costs or workloads. The kicker? Participants using AI were three times more likely to deliver…
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ThredUp’s AI tools increase purchases and return visits
ThredUp’s recent dive into AI-driven tools is paying off, with tangible results indicating a notable shift in shopper behavior and engagement. Since launching its visual search and Style Chat chatbot in August, ThredUp reports that customers using these tools are four times more likely to complete a purchase than those who don’t. Additionally, new customers…
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How AI is helping Hershey this Halloween season
Hershey is leveraging AI to optimize its Halloween marketing strategy, aiming to address underserved markets. During Advertising Week New York, the brand revealed how it used AI-driven algorithms to shift media buys from oversaturated cities to places like Topeka, Kansas. Collaborating with Chalice Custom Algorithms, Hershey’s AI platform manages ad placement across Meta, YouTube, and…
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Reckitt is using AI to automate the grunt work
Reckitt, the company behind brands like Lysol and Mucinex, is leveraging AI to streamline marketing processes and boost efficiency. By categorizing 300 tasks across its marketing teams, Reckitt identified areas where AI, particularly generative AI, could automate, accelerate or augment work done by humans. Fabrice Beaulieu, chief marketing, sustainability and corporate affairs officer of Reckitt…
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The New York Times drives performance with GenAI tool
The New York Times has launched BrandMatch, a granular generative AI tool to significantly boost campaign performance. This tool has driven an impressive 0.40% average click-through rate (CTR), outperforming the Times’ previous averages. Brand lift increased by an average of 8.4%, while consideration and preference experienced a 3.1% lift. By leveraging vast datasets and AI-driven…
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DTC company Shapermint’s AI influencer engine highlights how marketers are actually using the tech
Shapermint, a direct-to-consumer fashion brand, has harnessed AI technology to enhance its influencer marketing efforts. Their in-house AI tool, Altair, automates the creation of scripts and storyboards for platforms like TikTok and Instagram Reels, cutting production time by 70%, and freeing the marketer to allocate that budget on media and higher value efforts. The AI…
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AR drive full-funnel success
Great piece from Niantic summering the positive impact AR can have up and down the marketing funnel. Key data points: 70% increase in ad recall 3x brand lift high engagement and completion rates (76% and 95% in one example) 5x lift in sales. Full story at AdWeek.
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Mastercard CMO touts Web3 success
Web3 technologies – perhaps most especially NFTs – have gone through the hype cycle wringer over the last 12-18 months. Every new tech presents unique challenges and opportunities – the more disruptive the tech, the wider those peaks and valleys appear. Given that backdrop, it is always interesting to study how major brands leverage emerging…
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Home Depot draws 7 million users to Roblox activation
BBDO and IF7 designed the experience on the popular gaming platform. From AdWeek – Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not…
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New Balance pivots from static video to branded game
New Balance executives speaking at IAB’s NextGen Marketing Conference in New York last week shared insights into a recent campaign centered on a branded mobile game. The effort drove an overall brand lift of nearly 19%, and it was even better in China – at roughly 29%. No report on whether or not it drove…