Tag: analytics
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xpln.ai Puts a Number on How Much Attention an Ad Actually Needs
Attention intelligence platform xpln.ai launched Ideal Attention Time, a metric that tells advertisers the minimum attention their creative needs to achieve basic business outcomes like product understanding and brand recognition. The startup, founded in 2022 with an attention measurement product and an attention targeting product, is working from a simple premise, per CEO and co-founder…
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Publicis Buys a Creative Crystal Ball (AdgeAI Joins the Fold)
Publicis Groupe just added another item to its AI shopping cart, acquiring Israel-based AdgeAI for an undisclosed price—funded from the $970 million deal budget it’s set aside for 2026. AdgeAI is a predictive creative analytics platform that uses machine learning to forecast which parts of an ad (video, images, text, GIFs) are most likely to…
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Kroger Launches AI-Powered Agent Monday for CPG Brands
Kroger’s media and data science division, powered by 84.51°, is giving CPG brand partners a little extra time back in their Mondays by launching Agent Monday—an AI-generated email digest tailored specifically for category managers. The weekly report taps into Kroger’s Stratum platform to deliver automatically curated performance insights covering everything from last week’s household trends…
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Ask, Analyze, Act: Direct Agents Debuts Kanopy AI
Direct Agents is making marketing data a team sport with the launch of Kanopy AI, a platform built to tackle the chaos of disconnected data streams across channels. Data is pulled together and organized into a single, coherent view, then made navigable for marketers via a natural-language interface—no SQL wizardry needed. This means anyone from…
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Prime Video’s AI Playbook: Helping Fans Grok the Inside Game
Amazon Prime Video’s “Prime Vision with Next Gen Stats” is changing how NFL fans experience football. Using artificial intelligence and machine learning, the broadcast identifies key moments before they happen, like predicting a blitz with a red circle on the screen—perfect for both diehard fans and newcomers trying to make sense of the chaos. This…
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Meet FACTS: ESPN’s AI Bot Bringing Sports Analytics to SEC Nation
ESPN is exploring the capabilities of generative AI with the introduction of “FACTS,” a digital avatar designed for its SEC Nation college football show. Drawing from ESPN Analytics, the avatar delivers data-driven insights such as the Football Power Index (FPI), player statistics, and schedules, all aimed at enhancing viewer engagement. FACTS is powered by NVIDIA’s…
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Digital Signage, Analytics Solutions Help Walmart Capture Shopper Information
From AVNetwork regarding Walmart analytics and digital signage deployments in Mexico… Navori Labs has deployed a unified digital signage software and AI-based camera analytics solution for Walmart Connect, the omnichannel retail media business of Walmart de Mexico y Centroamerica. The solution is now live across all 173 Walmart Supercenters in Mexico and 180 of 200…
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Profitero Launches AI-Powered Retail Analytics
The platform, part of Publicis Groupe, aims to open its vast collection of commerce data to simple text queries via a chatbot-like interface. Per AdAge, the new release aims to solve two key problems: managing a wide range of data, including sales, supply chain and media spending, in a way that a wide range of…