Tag: advergaming
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Munchies vs. Machines: Jack in the Box Levels Up In-App Loyalty
Jack in the Box is blending apocalyptic storytelling and AI-fueled gameplay in its latest customer engagement move, launching “DealQuest: Revenge of the Munchies” inside its mobile app. The game sends users on a choose-your-own-adventure-style quest alongside mascot Jack, battling rogue “AI Munchie Meals” in exchange for real-world meal deals. The deeper players go, the better…
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McDonald’s FC McDo: Gamifying Loyalty Engagement
McDonald’s is enhancing its app strategy through FC McDo, a mobile football game created with Ligue 1 and Publicis Groupe agencies. Featured in the McDo+ app, players navigate obstacles, earn bonuses, and score while wearing jerseys from Ligue 1 clubs. This initiative aims to boost user engagement beyond traditional offerings and revamp the loyalty program…
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Weetos Launches Virtual Family Fun on Roblox
Weetos, the playful cereal brand under Weetabix Food Company, is jumping into the digital sandbox with “Weetos World,” a gamified experience on Roblox built in partnership with Fandom. Aimed squarely at kids (and their probably very competitive parents), the project features puzzles, creative zones, and collaborative challenges wrapped inside a virtual world. More than just…
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Driving School, But Make It Fortnite
The General is steering into the world of Fortnite with “Road Test Royale,” a custom gameplay map designed to teach Gen Z players about safe driving—without putting them to sleep. Built with Energy BBDO, Look North World, and Twitch, the map takes players through obstacle-filled versions of Miami, NYC, and San Francisco, where safe driving…
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Chipotle Gets Spicy in the Metaverse for Cinco de Mayo
To celebrate Cinco de Mayo, Chipotle is trading margaritas for metaverse magic with a Roblox-based promotion that kicks off on May 5. Dubbed “Ingredient Quest,” the campaign lives inside the brand’s virtual restaurant in Roblox’s Burrito Builder game. Over the course of five days, users will collect digital ingredient cards—each adorned with original artwork—by rolling…
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How Clarks is Using Roblox to Turn Gamers into Shoppers
Clarks is continuing its digital strategy on Roblox by teaming up with Netflix’s Stranger Things, marking another step in its branded experiences on the platform. Known for its PlayPrints Simulator game, Clarks is now offering exclusive Stranger Things-inspired avatar accessories like Green Torhill and Upside Down shoes. Fans can access these items through Unlockables.gg, and…
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How do gaming ads perform on attention and recall?
From an AdAge summary of a Dentsu study … Ads on gaming platforms score better than other media on attention yet fall below other media on average for brand recall, according to a study conducted on behalf of Dentsu across three platforms. Drawing generalizations can be tricky, though, because the study looked at three types…
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Microsoft and Activision Blizzard merger sets the stage for a mobile game advertising giant
Having cleared the last regulatory hurdle, MSFT has finalized its acquisition of Activision Blizzard – creating a powerful gaming giant with established titles across both console and mobile games. From Insider Intelligence: The news: Microsoft’s $69 billion acquisition of Activision Blizzard is now finalized after receiving approval from the UK’s Competition and Markets Authority last…
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Chick-fil-A launches mobile game, supports with TV ad
Chick-fil-A has launched a new mobile-optimized game, playable via a mobile browser, that features location-oriented questions. Players who get the correct answers can earn rewards and will be entered into a chance to win prizes such as free Chick-fil-A for a year or a trip for two to the 2024 College Football Playoff National Championship. It’s…
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Circle K pilots new Rewarded AR ads in Pokémon Go
Niantic and 8th Wall were busy last week at Cannes, revealing a new rewarded AR ad platform and showcasing an interesting case study featuring Circle K … The new Rewarded AR ad format sees Niantic doubling down on AR, backing the innovation’s potential with research forecasting that there will be 1.7 billion global mobile AR users by…
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New Balance pivots from static video to branded game
New Balance executives speaking at IAB’s NextGen Marketing Conference in New York last week shared insights into a recent campaign centered on a branded mobile game. The effort drove an overall brand lift of nearly 19%, and it was even better in China – at roughly 29%. No report on whether or not it drove…