Tag: adoption
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Google Hired Three Creative Chiefs to Make AI Spots — and Filmed Them Doing It
Jayanta Jenkins ran at least 300 iterations of his spot in Google Flow. Tiffany Rolfe had to fact-check the historical details the model invented for hers. Google put three A-list creatives on its AI tools, pointed them at small businesses, and filmed the trial and error for release alongside the ads.
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Etsy’s 36% Sales Boost: Insights from Google’s Holiday Guide
Etsy’s gross merchandise sales rose 36% across the 2025 holiday season, partly credited to Google’s AI Max, and it is the headline case study in the guide Google sent retailers on August 21. Independent measurement of AI Max points the other way, and Google’s own footnotes do not always match the claims.
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Goldman Puts Advertising in the Group Where AI’s Jobs Drag Already Shows
Call center employment sits 39% below trend in the U.S., down 33% in Canada, 27% below trend in Germany. Goldman Sachs puts advertising services in the same group of four industries that have fallen sharply below historical trend across developed markets. Entry-level workers are hit at least 2x harder than other categories.
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Your Employees Are Using AI. They’re Just Not Telling You How.
A 31-year-old physician was using DoximityGPT — HIPAA-compliant and organization-approved — with a personal prompting template he said produced “astoundingly good results.” His colleagues were struggling with the same tool, and he believed the template would help. He still didn’t share it. The anecdote lands because it is so banal: nothing clandestine, nothing technically fancy,…
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AI Adoption Gap Between Executives and Employees
A new BambooHR survey of 1,500+ U.S. salaried employees shows the AI divide between executives and employees is more Grand Canyon than puddle. While 72% of VP-level execs use AI tools daily, only 18% of individual contributors (ICs) do the same. The gap isn’t just in adoption—it’s in values and perceptions. Execs see AI-generated work…