Tag: web3
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How Clarks is Using Roblox to Turn Gamers into Shoppers
Clarks is continuing its digital strategy on Roblox by teaming up with Netflix’s Stranger Things, marking another step in its branded experiences on the platform. Known for its PlayPrints Simulator game, Clarks is now offering exclusive Stranger Things-inspired avatar accessories like Green Torhill and Upside Down shoes. Fans can access these items through Unlockables.gg, and…
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Hugo Boss Launches Web3 Loyalty Program
Hugo Boss has launched a new customer loyalty program called Hugo Boss XP, which integrates blockchain and Web3 technologies. This program is designed to enhance customer engagement by allowing users to collect and redeem digital tokens and NFTs for exclusive products and experiences. Additionally, the program supports token trading among customers, enhancing the personalized and…
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Adidas digital collectible sells for record-setting $20k in Roblox
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PacSun promotes presence on Roblox with ads
Pacsun is deepening its engagement on Roblox by launching digital advertising a year after introducing its “Pacsun LA Tycoon” game, which attracts 60,000 monthly users. The company plans to expand its Roblox presence with new L.A.-inspired features to align with its summer campaign, enhancing both virtual and physical customer interactions. This strategic move highlights Pacsun’s…
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Reebok’s new AI tool helps people turn memories into digital sneakers
Reebok Impact introduces a unique virtual experience where users can design custom sneakers incorporating personal photo memories. This initiative, a collaboration between Reebok and Futureverse, enables users to port their digital creations across Fortnite and Roblox. Reebok Impact capitalizes on the popularity of wearables that can be purchased via in-game currencies or rewards points. Rather…
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Nike returns to Fortnite for Airphoria Vol 2
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Sephora launches “Sephora Universe”
The innovation team at Publicis Media recently revealed an ambitious Web3 program for Sephora…
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Lady Gaga To Headline Metaverse Music Festival In Fortnite
From Mediapost … Lady Gaga will be entering the metaverse via Fortnite. The singer-songwriter, actor and fashion icon has been asked to headline the second season of the metaverse gaming platform’s “Festival” chapter. On Tuesday, Gaga alluded to her participation in Epic Games’ Fortnite spinoff rhythm game by correcting her 2019 tweet that said “What’s…
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D&G launches Fortnite experience
Dolce&Gabbana have unveiled an immersive experience in partnership with Epic Games’ Fortnite. The luxury brand dives into gaming and the metaverse with a custom-built island meant to evoke the essence of the brand. Crafted in partnership with Monogrid, an Italian studio specializing in digital and mixed reality, the Dolce&Gabbana island on Fortnite unveils evocative settings…
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Hilton partners with Hilton for metaverse activation with real world reward potential
This is a really interesting collaboration – Paris Hilton’s Roblox world, Slivingland, is integrating a new Hilton Hotels activation. Players can earn actual Hilton Honors reward points by engaging with the experience. And, the hotel chain re-created it’s “It Matters Where You Stay” commercial using Roblox avatars – marking the first-ever commercial to be fully…
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Walmart shares some details on Roblox and Discord activations
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AdAge Ranks 2023’s best Web3 moments
The trade publication weighs in on 2023’s top Web3 moments – including some campaigns, some platform news and some employment shifts… We’ll come right out and say it: Web3 did not have the year it had in 2022. The fledgling space entered 2023 like a battered race car heaving into a pit stop, hardly two…
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Adidas and Reebok launch digital wearables
Sports, apparel and fashion brands continue to experiment with Web3 tech via a combination of digital goods and NFTs. Adidas and Reebok follow Nike, Puma (here and here) and others in pursuing the space. Reebok and Adidas have both announced new projects for bringing goods into virtual spaces, expanding an already salient trend in the…
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Mastercard CMO touts Web3 success
Web3 technologies – perhaps most especially NFTs – have gone through the hype cycle wringer over the last 12-18 months. Every new tech presents unique challenges and opportunities – the more disruptive the tech, the wider those peaks and valleys appear. Given that backdrop, it is always interesting to study how major brands leverage emerging…
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Ducati launches NFT collection
The iconic Italian motorcycle brand is launching a new collection of 11 digital collectable bikes that will – at some point in the future – unlock additional benefits for holders. From Digiday: In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3. Today, the Italian motorcycle brand is…
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7-Eleven launches virtual car meet up in Fortnite
The iconic convenience retailer continues to tie up with car culture in a new program that sends fans on a virtual scavenger hunt through the popular gaming platform. From the press release… 7-Eleven, Inc. is bringing brand fans, car fanatics and gaming enthusiasts together for a first-of-its-kind interactive challenge on the world-famous online video game, Fortnite.*…
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Verizon and The Met partner to bring historical items to Roblox
Not to be outdone by the British Museum, The Metropolitan Museum of Art in New York City is teaming up with Verizon to allow consumers to use a mobile app to scan various pieces of art to unlock digital collectibles… Museums have been exploring the use of AR technology to enhance their visitor experience for…
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Coca-Cola drops new NFT collection
Web3 and NFTs may have been all the rage last year, but many brands have shifted priorities to other emerging technologies like generative AI. Coca-Cola – always one to watch for cutting edge campaigns and experiences – has been leaning into both. We covered their “create real magic” genAI campaign a while back. Now the…
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Are consumers ready for the metaverse?
A recent survey from S&P Global Market Intelligence suggests yes, kinda. The results, while admittedly skewed a bit towards younger audiences and likely metaverse early adopters, align with our point of view: the fully immersive metaverse vision that has been touted by science fiction and Silicon Valley alike may remain YEARS away, but the building…
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The British Museum Will Enter the Metaverse via ‘The Sandbox’
From Decrypt … London cultural stalwart The British Museum is partnering with Ethereum-based metaverse game, The Sandbox, to create a range of NFT digital collectibles in conjunction with the museum’s licensing partner, French startup LaCollection. According to a press release, these will “reflect the breadth and depth of The British Museum’s collections,” offering “new immersive…
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Claire’s leans into AI and web3
The retail chain is using AI for moodboards and to create imagery for store windows. As accessories chain Claire’s undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it’s expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and…
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Lacoste Reveals The Next Phase Of Its NFT UNDW3 Loyalty Program
Brands have a bit of a hit-or-miss record when it comes to NFT programs, but Lacoste is doubling down with an expansion of its “UNDW3” (pronounced “Underwater”) loyalty scheme. Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has…
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Web3 Retail Accelerator and Awards News
This interesting piece at Forbes covers off on a couple of retail metaverse announcements: Dream Assembly Base Camp, the Web3 fashion accelerator program created by Farfetch and global Web3 accelerator-meets-investor Outlier Ventures, which launched in 2022, has just announced its second cohort of start-up talent. The seven startups: Decommerce, Me Protocol, Nettle, Solaire, SPIN by…