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Tag: weather

  • 🔥 When the Heat Is On, Sprite Hits the Street

    🔥 When the Heat Is On, Sprite Hits the Street

    Sprite is using rising temperatures as a marketing trigger—literally. Weather-based targeting is not a new concept, but interesting to see the growth in adoption here. The Coca-Cola-owned brand launched a digital out-of-home (DOOH) campaign that activates when the mercury rises, serving chill reminders to consumers in places like Rome, London, Seoul, and beyond to grab…

  • UGG programmatic DOOH case study

    UGG programmatic DOOH case study

    Interesting case study shared by Ian Dallimore from Lamar – highlighting the brand’s usage of weather-triggered targeting for contextual relevance and mobile retargeting for additional frequency.