Tag: wearable
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NHL Officials Get a High-Tech Assist from Apple Watch
The NHL is bringing wearable tech to the ice—this time for the officials. At the 2025 Navy Federal Credit Union NHL Stadium Series, referees will use the NHL Watch Comms App on Apple Watch for real-time game updates, including penalty and game clock countdowns. Developed by Presidio in collaboration with Apple, this tech aims to…
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Metaverse Marketing: The Top 5 Brand Plays Right Now
The metaverse may not be dominating headlines like AI, but brands are still betting big on virtual worlds. The NFL scored a touchdown inside Roblox with an interactive Super Bowl event, letting players take on challenges as the Chiefs or Eagles, earning in-game currency for digital rewards. Meanwhile, Meta continues its push for a mixed-reality…
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4A’s Noteworthy News – 19th Edition
NOTE: this post first appeared on LinkedIn here. THE BIG STORY: How AI, AR and Wearables Will Transform Brand Experiences Meta Connect 2024 unleashed a whirlwind of announcements, showcasing Meta’s next steps in AI, AR and wearables—highlighting developments that could dramatically impact how consumers interact with brands, unlocking potential new advertising formats, and further blurring…
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OpenAI, Meta, Microsoft Chase Wearable AI
Excellent roundup from the Information on the current state of wearable AI pursuits amongst big tech and AI startups alike. The next major era of computing is on the horizon and perhaps one of these devices will be the one that starts the revolution. Expect CES in a few weeks to provide additional glimpses of…