Tag: virtual store
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Benfica Kicks Off a Virtual Locker Room for Fans
Just in time for the FIFA Club World Cup, Benfica FC is trading turf for tech with the launch of the Benfica Immersive Store. Partnering with Infinite Reality, the Portuguese football club rolled out a 3D virtual retail experience complete with a life-like locker room tour, gamified merch browsing, and an AI concierge that speaks…
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BOSS Unveils Immersive Holiday Shopping Experience
BOSS has entered the holiday season with flair, launching a virtual shopping experience to showcase its merino wool holiday collection. Featuring David Beckham as its ambassador, the campaign highlights an array of stylish essentials like sweaters, scarves, and beanies in luxe merino wool. At the heart of this campaign is an immersive virtual platform created…
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Ralph Lauren launches new virtual store
Evidently built primarily to showcase the RL 888 handbag, this immersive 3D experience presents additional items from a new collection in a nearly museum-like experience, but it’s all shoppable with links out to purchase from the brand’s e-commerce website. The full experience can be found here.
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J.Crew Launches New App and Virtual Store
The new app gives shoppers a 48-hour headstart on new product launches while the virtual store/experience marks the brand’s 40th anniversary. On the app, from Glossy: Jumping off of the launch of J.Crew Passport, the brand’s loyalty program that came out in August 2022, J. Crew is now tackling mobile commerce with a new shopping…
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Elizabeth Arden Launches Shoppable Virtual Store
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of…