Tag: virtual reality
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A Royal First: Virtual Reality Christmas Address by King Charles III
In a first for the British monarchy—and certainly a surprise for anyone who still imagines royalty in black-and-white—King Charles III’s traditional Christmas Day speech is now available in virtual reality. Viewers with a Meta Quest 3 headset could watch this year’s address while “sitting” in a cozy virtual lodge or enjoying the broadcast in full…
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Galaxy Brain: Samsung and Google’s $1,800 XR Headset Lands with Eye-Tracking, Iris Login, and AI Chops
Samsung and Google have officially entered the XR arena—and they didn’t skimp on specs. Priced at $1,800, the new Galaxy XR is the first headset powered by Android XR and Google’s Gemini AI. Visually, it packs more pixels than the Apple Vision Pro and offers better color range too, though its refresh rate tops out…
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Unlocking ROI with AR for B2B Success
B2B buyers prioritize value and efficiency, and recent data indicates that mobile AR has significantly grown, reaching $12.7 billion in the U.S. This technology enhances decision-making and buyer engagement, particularly in sectors like manufacturing and healthcare. Successful implementations by companies such as Airbus and Boeing demonstrate significant quality improvements through AR tools. However, the effectiveness…
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Emirates Takes Flight with VR: Training 23,000 Crew in Virtual Cabins
Emirates is pioneering VR-based training for 23,000 cabin crew members, leveraging its MIRA platform to streamline essential safety procedures on Airbus and Boeing aircraft. MIRA offers self-guided, multi-user training modules, enabling staff to virtually practice operations like door handling and fire-fighting in lifelike cabin environments. With 3D modeled interiors and accessible via both VR headsets…
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Lowe’s pilots in-store experience using Vision Pro
Lowe’s has launched an in-store Apple Vision Pro experience at select locations, allowing customers to use the Vision Pro to visualize and personalize kitchen designs with the Lowe’s Style Studio app purpose built for Vision Pro. The service is aimed at enhancing the customer shopping experience by providing a high-tech, immersive platform to design kitchens…
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Disney+ is bringing a Marvel experience to Apple Vision Pro
Disney+ is set to introduce an exclusive, interactive, and immersive Marvel story on Apple’s Vision Pro. This hour-long experience ties into the “What If…?” animated series and allows users to engage deeply with the Marvel Cinematic Universe, including learning mystic arts and using the Infinity Stones. This innovative use of mixed reality invites fans to…
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MLB’s Home Run Derby VR launches on the Meta Quest Store
From Engadget … If you’re part of the intersection of virtual reality enthusiasts and major league baseball fans, then there’s good news for you. MLB has launched Home Run Derby VR on the Meta Quest Store, making it available for Quest 2, Quest 3 and Quest Pro users. The game was previously on Meta’s App…
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Havas and SCA develop creative apprentice scheme taught via VR headsets
Training is potentially one of the most powerful use cases for VR headsets at this stage. Interesting to see it applied to the advertising world after brands like Walmart and Bank of America have deployed at scale to train their associates… The School of Communications Arts, Havas and the training body Technical Education are to…
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Qatar Airways “Qverse” helps shoppers try before they buy
The airline virtually showcases the travel experience from check in to in-air to help potential passengers become more familiar with the brand’s premium offerings. Accessible from mobile and desktop using only a browser. Consumers tend to hesitate before making a high-dollar purchase for goods or services. This is especially true when they can’t touch, taste…
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Meta’s “Horizon Worlds” breaks free from HMD
VR experiences are often inherently limited in their reach due to the need for specific hardware like Meta Quest. Meta is looking to break that barrier by expanding Horizon Worlds to mobile and web. It’s kinda like the reverse of what Apple is trying to do with VisionOS. From the Meta blog post: We’re excited…
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Apple teases VisionOS App Store plans
It was clear during the Vision Pro announcement back in June that Apple planned to empower existing iPhone / iPad developers to easily transition their apps to Vision Pro. Normally – at least with advertising – it can be challenging to take a thing created for one channel and force it into another one. In…
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Bank of America trains employees using VR
The big financial services firm has joined the ranks of large enterprises such as Walmart that are using VR to enhance training programs for employees. Walmart recently reported that they trained more than 1 million employees… Bank of America is using digital tools to prepare employees for real-world situations. The bank is using the latest in…
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Nokia/EY study: 80% of enterprise/industrial metaverse early adopters predict “significant” or “transformative” impact
Companies that have already deployed industrial metaverse use cases are seeing more reported benefits than those still in the planning phase expect, most notably in capital expenditure reduction (15%), sustainability (10%) and safety improvement (9%), according to a study published today by Nokia and EY. Examining the current state of the enterprise and industrial metaverses,…
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Klarna: AI, AR, VR to power the future of shopping
Global payments and shopping service Klarna has released data that reveals AI, AR, VR, and robots are likely to support and dominate the future shopping landscape. The data showcases that AI (artificial intelligence) is set to be leveraged to support shopping and fashion choices, with 81% of Gen Z respondents expecting AR (augmented reality) to…
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Starburst opens Juicyverse experience in metaverse mall
Starburst has launched its Juicyverse experience inside the metaverse mall known as TheMall, and it’s accessible via any device on the web. The Starburst Juicyverse enables people to visit the virtual mall and engage in virtual entertainment using the MetaVRse Engine 2.0, which lets people connect from any device over a web browser. Alan Smithson…
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How Much Do Consumers Spend on VR?
AR Insider’s research arm, ARtillery Intelligence has released new estimates and forecasts for VR revenue growth. Highlights include: Global VR revenue is projected to grow from U.S. $8.3 billion in 2021 to U.S. $28.8 billion in 2026, a 28.3 percent compound annual growth rate (CAGR). Global consumer VR spending is projected to grow from $4.98 billion…
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Apple AR/VR headset rumor roundup
Apple in less than two months is planning to enter a new product category, debuting its first mixed reality headset. Rumors suggest that the upcoming headset will support both AR and VR technology, and that it will have a number of features that will outshine competing products. With the iPhone, iPad, and Apple Watch, Apple’s…
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Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
Advertising agencies are renewing their interest in using AR and VR technologies, which could create new ways to measure consumer engagement. With remote work on the rise, agencies are exploring the potential of AR and VR to create immersive experiences that can connect brands with consumers. These technologies offer the possibility of tracking engagement metrics…
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Leak reveals how Apple VR headset’s hand tracking may work
Apple has just been granted a patent outlining how you might be able to use a special ring to control objects while using the Reality Pro headset. The idea is that, with this ring on your finger, you’ll be able to perform various gestures that will let you open apps, scroll webpages, and more. Full…
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Virtual Stores Picking up Steam Amid Pandemic
Virtual reality stores aren’t new, but more and more brands seem to be experimenting with the idea as the global pandemic puts pressure on physical retail environments. While I appreciate the experiential nature of VR and it’s ability to bring a more engaging experience than a flat e-commerce website, there are certain products – and…
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What does 5G mean to business leaders?
5G is ushering in a new era of high-speed wireless connectivity, super low latency and a massive increase in simultaneous device support. But, what do all of these advancements mean to business and technology leaders?
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Walmart is using VR tests to pick middle-managers
When some Walmart Inc. store workers want to apply for a higher-paying management role, the company fits them with a $250 virtual reality headset to see if they are the right candidate for the job. The country’s largest private employer is using a VR skills assessment as part of the selection process to find new…