Tag: unlikely partnerships
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LVMH teaming up with Epic Games for customer experiences
The luxury holding company is thinking big about 3D immersive experiences and going beyond in-game collaborations and 3D recreations of physical stores. LVMH aims to embrace multiple use cases such as virtual fitting rooms, virtual fashion shows, 360 product carousels, augmented reality, and the creation of digital twins. French luxury conglomerate LVMH Moët Hennessy Louis…
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Microsoft Teams adds Snapchat AR Lenses to video chats
I really can’t decide if this is genius or a recipe for disaster … Microsoft and Snap have teamed up to bring Snapchat Lenses to Teams. The next time you hop onto a call with colleagues or friends, you’ll be able to pick from one of 26 popular Lenses to add some visual flair to…
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Ralph Lauren Debuts In-Store Crypto Payments and NFT ‘Gifts’ in Miami
Luxury fashion brand Ralph Lauren is now accepting cryptocurrency payments in its Miami store, showcasing the increasing acceptance of digital currencies in mainstream industries. The brand is also partnering with software firm Poolsuite to offer a digital in-store experience for customers, where they can view products and make purchases using their smartphones. This move towards…
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BMW and Daimler partner (!!!) to develop automated driving technology
Some 1,200 developers at BMW and Daimler will team up to develop automated driving technology, the companies said on Thursday, the latest carmakers forced to pool their development resources at a time of shrinking margins. The strategic partnership will focus on developing technologies for assisted driving systems, automated driving on highways and automated parking, BMW…